Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including:
1) How to avoid using people as props and authentically engage
2) Ethics challenges with assumptions
3) How to effectively engage and learn from diverse audiences
4) How to effectively advance social justice issues
Roy Reid, a senior fellow with the Stockworth Institute, and a recognized as one of the Top 100 Thought Leaders in Trustworthy Business, discusses a number of important ethics issues, including:
1) What to do when your client asks you to besmirch the competition
2) How to effectively and ethically build trust
3) What to do when employees, clients and partners break your trust
Cheryll Forsatz, the Vice President of Corporate Communications and Public Relations for Ferrero USA discusses:
1) The ethical implications of blurred lines
2) Influencer ethics and disclosure
3) Ethics and AI
Bradley Akubuiro, a partner at Bully Pulpit Interactive, discusses a number of important ethics issues including:
1) How to deal with an ethical quandary: Career advancement or decency?
2) How to effectively serve as the conscience of an organization
3) How to deal with issues in a hyper-politicized environment
Zainab Chaudary, Senior Vice President at New Heights Communications discusses several key ethics issues, including:
1) Lost opportunities: lessons learned from the Muslim Ban Supreme Court case
2) Navigating the tension: ethically balancing client desires and media success
3) Why you need to go beyond mission, vision and values
4) How to break down the silos in advocacy communication
Roger Bolton, the president of Page, discusses a number of important ethics issues, including:
1) What to do when a reporter is writing a story that you know will quickly become inaccurate
2) Why we need to confront the uncomfortable truths
3) The ethical use of technology and AI
4) Understanding the Page Principles
Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.
This week, Paula Pedene, APR, Fellow PRSA is being inducted into the Defense Information School Hall of Fame. She was the first EthicalVoices interview in 2018. Listen to it again.
This week on EthicalVoices, Filomena Fanelli, CEO of Impact PR & Communications discusses a number of important ethical issues, including:
1) Why we need to trust but verify
2) How to make your employees understand and live your values
3) Ethics and predatory lending
Natasha Koifman, President of NKPR, one of Canada’s most powerful and innovative women in public relations discusses a number of important ethics issues including:
1) The ethical importance of knowing when to say “No”
2) How to empower your employees to make tough ethical decisions
3) The blurring of paid and owned media