EthicalVoices

Category: Enhancing the Profession

Total 30 Posts

How to Build Trust Ethically and Effectively – Roy Reid

Roy Reid, a senior fellow with the Stockworth Institute, and a recognized as one of the Top 100 Thought Leaders in Trustworthy Business, discusses a number of important ethics issues, including:

1) What to do when your client asks you to besmirch the competition

2) How to effectively and ethically build trust

3) What to do when employees, clients and partners break your trust

How to Conduct PR Research Ethically – Marcia DiStaso

Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including:
1) How do we ethically ask questions in research?

2) What to absolutely never, ever do when conducting research for a PR campaign

3) Ethical challenges with AI in PR

Succeeding with Conscience: Navigating Ethical Challenges in Career Growth – Bradley Akubuiro

Bradley Akubuiro, a partner at Bully Pulpit Interactive, discusses a number of important ethics issues including:

1) How to deal with an ethical quandary: Career advancement or decency?

2) How to effectively serve as the conscience of an organization

3) How to deal with issues in a hyper-politicized environment

Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Candace Hamana, the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association discusses a number of important ethics issues, including:

1) What to do when your employer doesn’t let you act in true faith

2) How to make land acknowledgements more than a performative action

3) The importance of cultural contexts

Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson

Brian Peterson, the principal of Greater Life Communications, discusses a number of important ethics issues, including:

1) How respect can effectively address unethical situations

2) The ethical threat of incivility

3) How public relations professionals are failing and what we can do

4) The need for a culture of kindness

Ethical Voices is #1

Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.

PR Ethics: What Happens When There is a Coup?  – Alex Dance

For Ethics Month, I wanted to look at new topics and geographies. Joining me this week is Alex Dance, the Managing Director of ERA Communications in Cambodia.

He discusses several important ethics issues, including:

1) What should you do when clients are even tangentially affiliated with a coup?

2) The state of misinformation in Cambodia

3) The impact of influencers on Cambodians

4) Ethical challenges with clickbait

The ethical challenges of weaponized communication – Elizabeth Edwards

Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including:

1) The ethical challenges of weaponized communication

2) Avoiding thought-terminating cliches

3) What is the one tool or word, PR pros should retire

4) Why we need to think of meaning, not just tactics

The Role of Ethical Leadership in Building Influence: A Female Perspective

This week we’re doing something a little bit different, and we’re speaking with Dr. Juan Meng, the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA, an Associate Professor and Graduate Program Director at Baylor University. I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals.

Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Aaron Kwittken, the founder and chairman of KWT Global and the founder of PRophet, discusses:

1) An issue he still regrets not speaking up on 30 years ago

2) Ethical issues in merging the science and art of public relations

3) How augmented intelligence can help enhance our profession

4) How do we create belonging in a hybrid environment?