Ethical Voices

Category: Enhancing the Profession

Total 17 Posts

What do you do when your work does not align with your personal values?: Mark Mohammadpour

Welcome to Ethical Voices in 2021. A New year, but the same great content. Since one of the most common New Year’s resolutions is to lose weight and improve wellness, I could think of no better guest to kick off the year than  Mark Mohammadpour, the founder of the Chasing the Sun Health Coaching for communicators and marketers. I’ve enjoyed reading his insights in the Public Relations Society of America’s Strategies & Tactics, and that’s what caused me to reach out to invite him to be a guest.

Mark discusses a number of important issues, including:

1) What do you do when your work does not align with your personal values?

2) How PR executives can convince brands to take a stand

3) What are agencies missing when it comes to recruiting and retaining talent?

4) Why you need a personal wellness crisis plan

Your Company is Accused of Making People Sick. Now What? – Ken Hunter

Ken Hunter, the President and Chief Strategist at The PowerStation and a part-time lecturer at Rutgers University. He discusses a number of important issues, including

1) What to do ethically when your company is accused of making people sick

2) How to make ethical issues seem less like personal attacks

3) What to do when your boss makes unethical promises

4) Dealing with media bias

Identifying an Ethics Problem is not Enough – Neil Foote

Neil Foote, the CEO of Foote Communications, and the President of the National Black Public Relations Society, discusses a number of important ethics issues, including:

1) Why identifying an ethics problem is not enough

2) The power of truth, without embellishment, to drive ethical action

3) How to fight misinformation and disinformation

4) Why celebrating success is not enough to drive diversity

What do ethical PR professionals do when they are faced with conflicting loyalties? Todd Van Hoosear

Todd Van Hoosear, the Chief Engagement Officer for Business Breakthrough Network and a visiting instructor at Boston University, discusses a number of important ethics topics, including:

1) What do ethical PR professionals do when they are faced with conflicting loyalties?

2) The ethics challenges of a post-truth era

3) The need for action to change the perception of PR

What do you do when you are asked to stonewall on a public health issue? – Sam Villegas, APR

Sam Villegas, APR, a Senior Consultant with Raftelis shares insight on:

1) What do you do when you are asked to stonewall on a public health issue?

2) When should you act as a whistle blower?

3) How do you effectively respond to disinformation and fear-based attacks?

The ethical trap of enabling toxic, abusive high-performers: Lisa Gralnek

Lisa Gralnek, the Principal and Founder of LVG & Co., has some great insight to share, including:

1) The ethical trap of enabling toxic, abusive high-performers
2) How can companies best live their values?
3) Why you shouldn’t always fall on your sword
4) The perils of “me before we”

If It’s Not Painful at Times to Stand by Your Core Values, You’re Doing it Wrong – Tara McDonagh

Tara McDonagh, the president of Tara McDonagh Communications caught my attention with a LinkedIn post in June, where she stated if it’s not painful at times to stand by your core values, you’re doing it wrong.

During our discussion, Tara highlighted:

1) How do you stay true to your values and not simply chase the money?
2) Why you need to focus on character, not reputation
3) Why you can’t rely on others’ moral compasses

Do Organizations that Make Mistakes on Race and Systemic Injustice Deserve Help? – Kelley Chunn

Kelley Chunn, the principal of Kelley Chunn and Associates, discusses a number of important ethics issues, including:

1) What to do when your employer and you have diametrically different ideas?
2) Do organizations that make mistakes on race and systemic injustice deserve help?
3) Advice for making substantive diversity strides

What Are the Top Ethics Challenges, Skills and Deficiencies Facing Public Relations Professionals? Marlene Neill, PhD, APR

Marlene Neill, PhD, APR, assistant professor at Baylor University and a top PR and ethics researcher discusses:
• What are the top ethics issues facing public relations professionals
• What are the top ethics KSAs for public relations professionals
• What ethics skills are PR professionals lacking
• How PR professionals can help