Ethical Voices

Category: Independence

Total 3 Posts

What to do when you are asked to make your company seem more diverse than it is – JP Canton

This week on EthicalVoices, JP Canton, the head of communications and public relations in North America for Polestar discusses ethical issues including:

1) What to do when your boss asks you to make the company seem more diverse than it is
2) Common failings with corporate responses to Black Lives Matter
3) The unethical actions more companies are asking agencies to do and why it is wrong

Ethics, 9/11, Influencers and Agency Finances – Martin Waxman

I first met Martin more than a decade ago through PRSA’s Counselors Academy. He is one of the most genuine and thoughtful PR professionals and has turned his focus to helping educate others. He is one of the weekly hosts of the Inside PR podcast and was kind enough to agree to an Ethical Voices interview.

In this week’s Ethical Voices interview, Martin discusses:

How he and P&G responded to a campaign that happened during 9/11
What agencies should consider when writing off expenses during a crisis
Third-party influencers and disclosure
The best ethics advice he ever received

Ethical Challenges in Security Public Relations and Silicon Valley – Bryan Scanlon

Bryan Scanlon is the principal of Look Left Marketing. I first met him more than 15 years ago when he joined Schwartz Communications and he shared an office with me. I quickly realized he was one of the sharpest, most insightful PR pros I have ever known.

In his interview with Ethical Voices, Bryan provides great insight and advice on a number of topics including:

What to do when your client wants you to speak out on an area in which they are not qualified or appropriate
A three-step process for working through ethical challenges
The ethics of security public relations
The top three communications ethics challenges in Silicon Valley
How to avoid burnout
The best ethics advice he ever received