EthicalVoices

Category: Transparency

Total 24 Posts

2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including:

1) Addressing the diversity quota dilemma and tokenization

2) How many companies are delivering on their value-led commitments

3) How do brands balance their commitments to practical short-term issues versus long-term issues?

4) Key findings from the 2022 Brands In Motion Study

5) The two things every ethical communicator must embrace

Ethical Voices is #1

Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.

Ethical Issues with Coalitions and Front Groups – Greg Bailey

Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communication. He discusses a number of important public relations ethics issues including:

1) What to do when a client asks you to hide their identity as part of a coalition

2) Why we need top to turn the mirror on ourselves

3) The growing challenge of malformation

4) How to make sure your employees understand how you value ethics

The ethical importance of knowing when to say “No” – Natasha Koifman

Natasha Koifman, President of NKPR, one of Canada’s most powerful and innovative women in public relations discusses a number of important ethics issues including:

1) The ethical importance of knowing when to say “No”
2) How to empower your employees to make tough ethical decisions
3) The blurring of paid and owned media

Transparency and the industrialization of disinformation – Michelle Olson, APR

Michelle Olson, the 2021 national chair of PRSA and the managing director and head of the Phoenix office for Lambert discusses a number of important ethics issues, including:

1) How to fight the constant little drips of ethical challenges we face every day

2) Transparency and the industrialization of disinformation

3) The importance of universal key messaging

Four Common Reasons for Ethical Failures: Keith Green

Keith Green, assistant professor at Montclair State and former vice president of B2B communications and partnerships at Guinness World Records, discusses:

1) DEFG: Four common reasons for ethical failures

2) The challenge of living in the world of now

3) Ethics issues he has observed in sports public relations

Top Ethics Challenges in Healthcare Communication, Patient Engagement and Collaboration: Kelli Bravo

Kelli Bravo, the vice president of healthcare and life sciences for Pegasystems, discusses a number of important ethical issues, including:

1) The ethical considerations in admitting an error in your software
2) How do we ethically fix what is broken in the healthcare system
3) Top ethics challenges in healthcare communication, patient engagement and collaboration
4) How do you ethically balance transparency and confidentiality