Ethical Voices

Category: Transparency

Total 15 Posts

Top Ethics Challenges in Healthcare Communication, Patient Engagement and Collaboration: Kelli Bravo

Kelli Bravo, the vice president of healthcare and life sciences for Pegasystems, discusses a number of important ethical issues, including:

1) The ethical considerations in admitting an error in your software
2) How do we ethically fix what is broken in the healthcare system
3) Top ethics challenges in healthcare communication, patient engagement and collaboration
4) How do you ethically balance transparency and confidentiality

The ethical trap of enabling toxic, abusive high-performers: Lisa Gralnek

Lisa Gralnek, the Principal and Founder of LVG & Co., has some great insight to share, including:

1) The ethical trap of enabling toxic, abusive high-performers
2) How can companies best live their values?
3) Why you shouldn’t always fall on your sword
4) The perils of “me before we”

Keeping Your Values When Others Compromise Theirs: John Walker

John Walker, the founder and managing partner of Chirp PR, discusses a number of important topics, including:

1) Keeping your values when others compromise theirs (a.k.a. How to survive a dot-com boom)

2) How to build trust in a time of uncertainty

3) The ethical pitfalls of “guaranteed” media coverage that isn’t earned

FEELing is an essential part of ethical decision-making: Deirdre Breakenridge

Deirdre Breakenridge, an author, speaker, professor, and communication professional shares some great ethics insight, including:

– What to do ethically when two supervisors give you conflicting orders
– Why FEELing is essential to ethical behavior
– How Millennials, GenZ, GenX and Boomers FEEL differently and what it means
– Why we often fail when we make choices alone

Being an Effective Counselor During Difficult and Heart-Wrenching Ethical Situations – Michelle Egan

Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including:
• Who owns the work you create at a company? And what do you do when a former co-worker asks for it?
• What to do when your company’s equipment causes the death a Middle schooler?
• Fighting the attack on the free flow of information
• How do you balance privacy with transparency?

Ethical Issues With Product Recalls and Cannabis – Loring Barnes

Loring Barnes, APR, Fellow, PRSA, an independent practitioner and Chair of her town’s Selectboard, discusses a number of key ethical issues including:
• Tough ethical decisions during product recalls
• How communicators should approach ethical issues around cannabis
• The quickest path to redemption after making an ethical lapse

Ethical Issues with Behavior Change, Leaks and Transparency: Robin Schell and Stacey Smith

This week on Ethical Voices, Robin Schell and Stacey Smith, senior counsel and partners at Jackson, Jackson & Wagner discuss a number of key PR and communication ethics issues, including:
• What to do when a client asks you to anonymously leak information
• Ethical issues with transparency and in-person research
• How to ethically leverage appeals to emotion
• The one ethics guidepost every PR pro needs to keep top of mind

Ethics and PR Measurement: A Conversation with Katie Paine

Katie Paine, the CEO of Paine Publishing and a Measurement Queen, discusses a number of ethical issues around public relations measurement and analytics, including:
• How to respond to pressure to fudge numbers
• How public relations success is creating new challenges
• Ethical issues with Automated AI measurement
• Questions every PR pro should ask measurement vendors

The PR Ethics of SMARTER Measurement, ROI and AVEs: Johna Burke, AMEC

In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:
• The ethics of AVE
• How PR agencies are using ROI Incorrectly
• The importance of a SMARTER measurement framework
• Where PR pros can get ethical measurement frameworks