Transparency Archives | EthicalVoices

2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

By Mark McClennan, APR, Fellow PRSA • December 12, 2022 • 0 Comments

Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including:

1) Addressing the diversity quota dilemma and tokenization

2) How many companies are delivering on their value-led commitments

3) How do brands balance their commitments to practical short-term issues versus long-term issues?

4) Key findings from the 2022 Brands In Motion Study

5) The two things every ethical communicator must embrace

Ethical Voices is #1

By Mark McClennan, APR, Fellow PRSA • November 14, 2022 • 0 Comments

Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.

The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

By Mark McClennan, APR, Fellow PRSA • November 7, 2022 • 1 Comment

We’re doing something a little bit different this week. I spoke with Technology Journalist Scott Tharler about:

1) The ethics of press trips

2) The ethics of reviews and selling products you review

3) The ethics of affiliate links

How to successfully advocate for transparency – Jamie Floer

By Mark McClennan, APR, Fellow PRSA • September 12, 2022 • 0 Comments

Jamie Floer, APR, CPRC, Fellow PRSA, the Communications Manager for the Toho Water Authority, discusses a number of ethics issues, including:

1) How to successfully advocate for transparency

2) How to protect your company’s reputation when other similar brands are having ethics failures

3) Why we need to keep ethics front and center

Ethical Issues with Coalitions and Front Groups – Greg Bailey

By Mark McClennan, APR, Fellow PRSA • August 29, 2022 • 1 Comment

Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communication. He discusses a number of important public relations ethics issues including:

1) What to do when a client asks you to hide their identity as part of a coalition

2) Why we need top to turn the mirror on ourselves

3) The growing challenge of malformation

4) How to make sure your employees understand how you value ethics

The ethical importance of knowing when to say “No” – Natasha Koifman

By Mark McClennan, APR, Fellow PRSA • June 13, 2022 • 0 Comments

Natasha Koifman, President of NKPR, one of Canada’s most powerful and innovative women in public relations discusses a number of important ethics issues including:

1) The ethical importance of knowing when to say “No”
2) How to empower your employees to make tough ethical decisions
3) The blurring of paid and owned media

Transparency and the industrialization of disinformation – Michelle Olson, APR

By Mark McClennan, APR, Fellow PRSA • August 9, 2021 • 1 Comment

Michelle Olson, the 2021 national chair of PRSA and the managing director and head of the Phoenix office for Lambert discusses a number of important ethics issues, including:

1) How to fight the constant little drips of ethical challenges we face every day

2) Transparency and the industrialization of disinformation

3) The importance of universal key messaging

What To Do If You Are In a Toxic Workplace – Thomas Bennett III

By Mark McClennan, APR, Fellow PRSA • March 1, 2021 • 1 Comment

Thomas Bennett III, discusses:

1) What to do when you are stuck in a toxic work culture

2) Why we need more honesty and transparency

Four Common Reasons for Ethical Failures: Keith Green

By Mark McClennan, APR, Fellow PRSA • October 26, 2020 • 0 Comments

Keith Green, assistant professor at Montclair State and former vice president of B2B communications and partnerships at Guinness World Records, discusses:

1) DEFG: Four common reasons for ethical failures

2) The challenge of living in the world of now

3) Ethics issues he has observed in sports public relations

Top Ethics Challenges in Healthcare Communication, Patient Engagement and Collaboration: Kelli Bravo

By Mark McClennan, APR, Fellow PRSA • September 14, 2020 • 0 Comments

Kelli Bravo, the vice president of healthcare and life sciences for Pegasystems, discusses a number of important ethical issues, including:

1) The ethical considerations in admitting an error in your software
2) How do we ethically fix what is broken in the healthcare system
3) Top ethics challenges in healthcare communication, patient engagement and collaboration
4) How do you ethically balance transparency and confidentiality

Category: Transparency