This week on EthicalVoices, Damaryan Benton, the founder of The PR Habitat, Co-Chair of the Queer Frontier Collective, and an account executive for Anomaly, discusses:
1) Why you shouldn’t confuse access with alignment
2) How early-career professionals can effectively challenge tone-deaf campaigns
3) Why authentic storytelling—not social metrics—must guide the use of AI in communications
4) Where young communicators can find a group built for them
This week on Ethical Voices Bill Keeler, senior director of PR and communications with Semperis a leader in AI powered identity security, and cyber resilience, discusses:
1) Why “vaporware” claims are the fastest way to lose credibility in cyber PR
2) The ethics issues involved in ransomware attacks
3) The issues CISOs face – and how it is coming to the big screen
4) The power of transparency
Tatevik Simonyan, the co-founder and director of communications and international relations at SPRING PR company in Armenia, discusses:
1) How to best counsel your client when they want to respond unethically to an unethical competitor
2) How to react calmly and ethically in highly emotional crises
3) Should PR create a global code of ethics for influencer marketing
4) What companies should know about PR in Armenia
In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”.
Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA’s Board of Ethics and Professional Standards discuss them and more.
Cheryll Forsatz, the Vice President of Corporate Communications and Public Relations for Ferrero USA discusses:
1) The ethical implications of blurred lines
2) Influencer ethics and disclosure
3) Ethics and AI
This week Ant Cousins, the Executive Director of AI Strategy at Cision, discusses a number of important issues, including:
• Cision’s AI ethics policy
• The ethics implications of the use of AI in public relations
• How much human agency do we require in public relations?
• The most concerning AI ethics issues
• Where should PR pros start when they want to learn more about AI?
KayAnn Schoeneman, President of Curley Company discusses:
1) How to determine if a client is right for you
2) Ethical issues in opposition research
3) AI ethics challenges
Zainab Chaudary, Senior Vice President at New Heights Communications discusses several key ethics issues, including:
1) Lost opportunities: lessons learned from the Muslim Ban Supreme Court case
2) Navigating the tension: ethically balancing client desires and media success
3) Why you need to go beyond mission, vision and values
4) How to break down the silos in advocacy communication
Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including:
1) Addressing the diversity quota dilemma and tokenization
2) How many companies are delivering on their value-led commitments
3) How do brands balance their commitments to practical short-term issues versus long-term issues?
4) Key findings from the 2022 Brands In Motion Study
5) The two things every ethical communicator must embrace
Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.