Paul Omodt, the principal of Omodt and Associates and crisis expert discusses a number of key ethics issues, including:
1) Why speed is not always your ally
2) Ethical challenges with the growing “cancel culture”
3) How to seek forgiveness for an ethical lapse
4) How one man gained forgiveness after saying the N word and losing his job
Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including:
• Who owns the work you create at a company? And what do you do when a former co-worker asks for it?
• What to do when your company’s equipment causes the death a Middle schooler?
• Fighting the attack on the free flow of information
• How do you balance privacy with transparency?
Loring Barnes, APR, Fellow, PRSA, an independent practitioner and Chair of her town’s Selectboard, discusses a number of key ethical issues including:
• Tough ethical decisions during product recalls
• How communicators should approach ethical issues around cannabis
• The quickest path to redemption after making an ethical lapse
Blake Lewis, the Principal and Founder of Three Box Strategic Communications. Discusses a number of key ethics topics, including:
• Ethical traps for Millennials and Gen Z
• The importance of discernment
• How to make ethics training a regular part of your culture
• How compromise can destroy who you are
Torod Neptune, the chief communications officer at Lenovo discusses a number of key global and technology ethics issues including:
• How to move companies from the organization they are today to the one they want to be
• Living brand values globally and locally
• Why addressing ethics issues with technology requires businesses to think at the top of the stream
Angela Sinickas the CEO of Sinickas Communications, discusses a number of key issues, including:
• What to do ethically when you realize you work at a company rife with sexism and racism
• Ethical missteps in the PR proposal process
• How ethics mistakes can haunt you for years (and how to overcome them)
• How to ethically deal with people with an agenda
Kim Sample, president of the PR Council discusses a number of key ethics issues, including:
• How to handle unethical client requests
• Best practices for building an ethical agency culture
• Ethical challenges with controversial clients and employee activism
