EthicalVoices

Category: Expertise

Total 7 Posts

What to do when the story you are told just doesn’t add up – Andrew Healy

Andrew Healy, co-founder of Water & Wall, an award-winning marketing and communications agency, discusses a number of important ethics issues, including:

1) What to do when the story you are told just doesn’t add up

2) How to deal with content exhaustion

3) Misperceptions around financial services and ethics

What Do You Do When Your Client Pulls A Bait And Switch? – Craig Sender

Craig Sender, the senior director of public and analyst relations at the Copyright Clearance Center and an adjunct professor at Boston University, discusses:

1) What do you do when your client pulls a bait and switch?

2) The three most powerful words when pushing back on inappropriate requests

3) Why we still need timeouts

The PR Ethics of SMARTER Measurement, ROI and AVEs: Johna Burke, AMEC

In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:
• The ethics of AVE
• How PR agencies are using ROI Incorrectly
• The importance of a SMARTER measurement framework
• Where PR pros can get ethical measurement frameworks

The Importance of Ethical Action Even if it Costs You Money and Business – Philip Tate

Joining me on this week’s episode of Ethical Voices is Philip Tate, APR, Fellow PRSA, a Senior Vice President with LGA in Charlotte, North Carolina, one of the Southeast’s leading creative and public relations agencies.

In this week’s episode, he discusses:

His process for evaluating potential clients
How and why LGA did crisis comms pro-bono
Ethics advice for young professionals
Transparency

Ethics, 9/11, Influencers and Agency Finances – Martin Waxman

I first met Martin more than a decade ago through PRSA’s Counselors Academy. He is one of the most genuine and thoughtful PR professionals and has turned his focus to helping educate others. He is one of the weekly hosts of the Inside PR podcast and was kind enough to agree to an Ethical Voices interview.

In this week’s Ethical Voices interview, Martin discusses:

How he and P&G responded to a campaign that happened during 9/11
What agencies should consider when writing off expenses during a crisis
Third-party influencers and disclosure
The best ethics advice he ever received