What to do when your client is accused of espionage and his life is threatened: Hasan Zuberi

Hasan Zuberi, the President of the PR Council of Pakistan, shares great global ethics insights and advice, including situations many of us in the U.S. never have to face including:

1) What to do when your client is accused of espionage and his life and property are threatened
2) The ethical challenges of fake news and the coronavirus
3) The evolution of public relations in Pakistan
4) Expense report ethics

How to Thrive Ethically in an Era of Disruption: Ray Kotcher

Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:

1) How to navigate situations where your values and your organizations values differ
2) Why good managers think of themselves as the mayor of a small town
3) Will GenZ succeed where the Boomers failed?
4) What we need to do to thrive ethically in an era of disruption

The Rising Threat of Disinformation for Hire: Special Interview with Buzzfeed News’ Craig Silverman

Joining me on this week’s episode is Craig Silverman, a reporter at Buzzfeed, who along with two of his colleagues in January wrote one of the most chilling articles I have read in a while, “Disinformation for Hire: How a New Breed of PR Firms is Selling Lies Online”. I wanted to have him as a guest to discuss the article and its implications for communication professionals and society.

What to Do When You Are Asked to Protect a Large Donor’s Reputation – Shonali Burke

Shonali Burke, a growth strategist and social expert discusses a number of ethical challenges. Including:

1) What to do when you are asked to protect a large donor’s reputation
2) Will public relations ever overcome its legacy of spin
3) New challenges with transparency and disclosure
4) How PR agencies need to adapt

Ethical Issues With Product Recalls and Cannabis – Loring Barnes

Loring Barnes, APR, Fellow, PRSA, an independent practitioner and Chair of her town’s Selectboard, discusses a number of key ethical issues including:
• Tough ethical decisions during product recalls
• How communicators should approach ethical issues around cannabis
• The quickest path to redemption after making an ethical lapse

Why Saying “That’s Unethical” Isn’t Enough – Marisa Vallbona

Marisa Vallbona, the founder and president of CIM, Inc PR and co-founder of the PR Consultants Group, discusses:
• Going beyond “that’s unethical” to understand the issues and better guide those you are advising
• What to do when people steal your ideas
• The challenges the lack of enforcement of PRSA’s Code of Ethics creates for the public relations industry