Ethics, Communications, Business and Fake News – A Conversation with Fred Cook

In a wide-ranging conversation, Fred Cook, the Chairman of Golin and the Director of the USC Center for Public Relations discusses a number of important issues, including:
• Why understanding communications is not enough for ethical PR pros
• Where there is a disconnect between CEOs and PR pros
• Thriving as the challenge of fake news increases
• The business impact of ethical lapses by agencies

Three Places to Find Ethics Advice: The Mirror, The Torah and Poor Word Choices – Roger Friedensen, APR

Joining me on this week’s episode is Roger Friedensen, a partner at Forge Communications, which is a research and communication strategy firm in Raleigh, North Carolina. Roger is a great PR professional and an even better guitar player.
In this interview, Roger discusses:
• When poor word choice can cause an ethics crisis
• How technology will create new ethics dilemmas
• The power of looking in the mirror
• Practical ethics advice from the Torah

Building an Ethical Team and Avoiding Unexpected Ethics Pitfalls: Steve Cody

Joining me on this week’s episode is Steve Cody, the founder and CEO of Peppercomm, a purpose-driven, strategic, integrative communications and marketing agency. Frankly, Steve is one of the most incisive and insightful PR pros I have ever met.
In this free-wheeling discussion, Steve addressed a number of key ethical issues including:
• Unexpected ethics pitfalls
• How to build an ethical team
• Where companies and agencies fail ethically
• Ethics in research
• Diversity failures

Leadership Challenges of Ethics and Intellectual Property: Elise Mitchell, APR

Joining me on this week’s episode is Elise Mitchell, the chairman of Mitchell Communications Group and CEO of the Dentsu Public Relations network. Elise is one of the most inspiring and insightful communications executives whom I have ever met and the author of a great book on leadership: Leading Through the Turn.
In a very engaging discussion, Elise highlights:
• Ethics issues with Intellectual Property
• How to avoid accidentally infringing on other companies’ IP
• Companies stealing agencies IP
• Creating a culture of try
• The best ethics advice she ever received

How to Tell Someone They Are Being Unethical – Dave Close

Joining me on this week’s episode is Dave Close, the retired managing director of MSL Boston. I have known Dave for more than 25 years and frankly I do not know anyone who is a better example of character, ethics and compassion.

In the interview, Dave discusses a number of topics including:

How to tell a client they are being unethical
Little ethics fails: avoiding the slippery slope
Ethics challenges and new business
The best ethics advice he ever received

How to Ethically Address Harassment, Unconscious Bias and Disclosure – Joe Cohen, APR

In this week’s Ethical Voices interview, Joe Cohen, APR, CCO of AXIS Capital and President of the PRSA Foundation, shares insights and examples of a few ethical issues he faced early in his career, before he joined AXIS Capital.

Specifically, Joe discusses:

The importance of disclosure
Responding ethically when an employee is harassed
The challenges of being “Healthy”
Fighting unconscious bias

The Importance of Ethical Action Even if it Costs You Money and Business – Philip Tate

Joining me on this week’s episode of Ethical Voices is Philip Tate, APR, Fellow PRSA, a Senior Vice President with LGA in Charlotte, North Carolina, one of the Southeast’s leading creative and public relations agencies.

In this week’s episode, he discusses:

His process for evaluating potential clients
How and why LGA did crisis comms pro-bono
Ethics advice for young professionals
Transparency

Ethics of Diversity and Inclusion – How Not to Be a Stepford Agency – Mickey Nall, APR, Fellow PRSA

Joining me on this weeks’ episode is Mickey Nall, APR, Fellow PRSA, a Professional-In-Residence at the University of Florida, the former Managing Director of Ogilvy Atlanta, and a former Chair of PRSA. What I love about Mickey is the wit and insight he brings to every discussion.

In this week’s episode, he discusses:

The ethics of diversity and inclusion (How to avoid being a Stepford firm and how to take the first inclusion steps)
How to fight unconscious bias
The ethics of time sheets
The importance of breathing