Building an Ethical Team and Avoiding Unexpected Ethics Pitfalls: Steve Cody

Joining me on this week’s episode is Steve Cody, the founder and CEO of Peppercomm, a purpose-driven, strategic, integrative communications and marketing agency. Frankly, Steve is one of the most incisive and insightful PR pros I have ever met.
In this free-wheeling discussion, Steve addressed a number of key ethical issues including:
• Unexpected ethics pitfalls
• How to build an ethical team
• Where companies and agencies fail ethically
• Ethics in research
• Diversity failures

Leadership Challenges of Ethics and Intellectual Property: Elise Mitchell, APR

Joining me on this week’s episode is Elise Mitchell, the chairman of Mitchell Communications Group and CEO of the Dentsu Public Relations network. Elise is one of the most inspiring and insightful communications executives whom I have ever met and the author of a great book on leadership: Leading Through the Turn.
In a very engaging discussion, Elise highlights:
• Ethics issues with Intellectual Property
• How to avoid accidentally infringing on other companies’ IP
• Companies stealing agencies IP
• Creating a culture of try
• The best ethics advice she ever received

How to Tell Someone They Are Being Unethical – Dave Close

Joining me on this week’s episode is Dave Close, the retired managing director of MSL Boston. I have known Dave for more than 25 years and frankly I do not know anyone who is a better example of character, ethics and compassion.

In the interview, Dave discusses a number of topics including:

How to tell a client they are being unethical
Little ethics fails: avoiding the slippery slope
Ethics challenges and new business
The best ethics advice he ever received

How to Ethically Address Harassment, Unconscious Bias and Disclosure – Joe Cohen, APR

In this week’s Ethical Voices interview, Joe Cohen, APR, CCO of AXIS Capital and President of the PRSA Foundation, shares insights and examples of a few ethical issues he faced early in his career, before he joined AXIS Capital.

Specifically, Joe discusses:

The importance of disclosure
Responding ethically when an employee is harassed
The challenges of being “Healthy”
Fighting unconscious bias

The Importance of Ethical Action Even if it Costs You Money and Business – Philip Tate

Joining me on this week’s episode of Ethical Voices is Philip Tate, APR, Fellow PRSA, a Senior Vice President with LGA in Charlotte, North Carolina, one of the Southeast’s leading creative and public relations agencies.

In this week’s episode, he discusses:

His process for evaluating potential clients
How and why LGA did crisis comms pro-bono
Ethics advice for young professionals
Transparency

Ethics of Diversity and Inclusion – How Not to Be a Stepford Agency – Mickey Nall, APR, Fellow PRSA

Joining me on this weeks’ episode is Mickey Nall, APR, Fellow PRSA, a Professional-In-Residence at the University of Florida, the former Managing Director of Ogilvy Atlanta, and a former Chair of PRSA. What I love about Mickey is the wit and insight he brings to every discussion.

In this week’s episode, he discusses:

The ethics of diversity and inclusion (How to avoid being a Stepford firm and how to take the first inclusion steps)
How to fight unconscious bias
The ethics of time sheets
The importance of breathing

Ethics, 9/11, Influencers and Agency Finances – Martin Waxman

I first met Martin more than a decade ago through PRSA’s Counselors Academy. He is one of the most genuine and thoughtful PR professionals and has turned his focus to helping educate others. He is one of the weekly hosts of the Inside PR podcast and was kind enough to agree to an Ethical Voices interview.

In this week’s Ethical Voices interview, Martin discusses:

How he and P&G responded to a campaign that happened during 9/11
What agencies should consider when writing off expenses during a crisis
Third-party influencers and disclosure
The best ethics advice he ever received