EthicalVoices

Category: agency

Total 45 Posts

The ethical challenges of weaponized communication – Elizabeth Edwards

Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including:

1) The ethical challenges of weaponized communication

2) Avoiding thought-terminating cliches

3) What is the one tool or word, PR pros should retire

4) Why we need to think of meaning, not just tactics

Ethics and Diversity: I Too, Am America – Troy Brown

Troy Brown, the President of one50one, discusses a number of key ethics issues, including:

1) How to respond when people try to marginalize you

2) The unethical myth of we can’t find diverse candidates

3) Ethical issues with influencer marketing

4) Ethics of Blockchain and Digital IP

What do you do when your work does not align with your personal values?: Mark Mohammadpour

Welcome to Ethical Voices in 2021. A New year, but the same great content. Since one of the most common New Year’s resolutions is to lose weight and improve wellness, I could think of no better guest to kick off the year than  Mark Mohammadpour, the founder of the Chasing the Sun Health Coaching for communicators and marketers. I’ve enjoyed reading his insights in the Public Relations Society of America’s Strategies & Tactics, and that’s what caused me to reach out to invite him to be a guest.

Mark discusses a number of important issues, including:

1) What do you do when your work does not align with your personal values?

2) How PR executives can convince brands to take a stand

3) What are agencies missing when it comes to recruiting and retaining talent?

4) Why you need a personal wellness crisis plan

How Businesses and Executives Fail at Diversity, Addressing Harassment and Humanity – Mike Paul

This is the 100th episode of EthicalVoices and I am bringing you a very special guest. Mike Paul, the president of Reputation Doctor® discusses:

1) What executives should do (and many fail to do) when someone reports sexual harassment to them

2) The ethical failures of most businesses to act on diversity, equity and inclusion

3) When personal relationships are more important than safeguarding confidences

When and where do you draw the ethical line? – Helio Fred Garcia

Helio Fred Garcia, President of Logos Consulting Group discusses a number of important ethics issues including:

1) When and where do you draw the ethical line?
2) How structures and clear protocols make courage less necessary in ethical dilemmas
3) What can we learn from Bernays’ definition of public relations?
4) What are some positive ethics lessons from Goldman Sachs
5) Three key elements in determining the “right” thing to do