Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including:
1) How to avoid using people as props and authentically engage
2) Ethics challenges with assumptions
3) How to effectively engage and learn from diverse audiences
4) How to effectively advance social justice issues
Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.
This week the ethical issues in public relations rain the gamut, but the core theme was fairness. Fairness in pay equity, fairness in AI decisioning, fairness in promotions, and fairness in accountability.
Ethan McCarty, the founder and CEO of Integral, an award-winning employee activation agency, shares some great ethics insights including:
1) The ongoing ethical challenge of creating shared beliefs
2) Ethical issues with creating your own echo chamber
3) Ethical perils in personalizing employee communications
4) The ethics of quiet quitting
Lisa Gerber, the CEO of Big Leap Creative and host of Breaking Trail podcast. She discusses a number of important issues, including:
1) What do you do when you fire a client who has prepaid you?
2) Building trust through stories
3) Why telling the right story is even more important than telling a story well
Wendy Glavin, the founder of the Wendy Glavin Agency, discusses several important ethics issues, including:
1) Ethical issues of giving notice
2) What to do when you are asked to change something that is factually correct
3) Ethical failures in data use and privacy
4) Why we need to look back
Melissa Vela-Williamson, APR, an award-winning public relations expert, national columnist and host of the great Smart Talk Series podcast discusses:
1) What to do when you are pressured to inflate numbers?
2) What to do when you are faced with nearness and drinking bias
3) The ethics issues of multicultural appropriation
Gary McKillips, a freelance writer, broadcaster, and correspondent for AP Radio Sports and MLB on Sirius XM. discusses:
1) What to do when your boss wants you to fire a high-performing employee they do not like
2) What to do when your boss doesn’t value honesty as much as you do
3) Ethical issues with SpiderTech and sports public relations
Jessica Kelly, the Founder and CEO of THR3EFOLD, a leader in the ethical fashion space, discusses several key ethics issues, including:
1) Where should we start in improving fashion industry ethics?
2) Why all auditing bodies aren’t created equal
3) What everyone can do to improve ethics in the fashion industry
4) How can you maintain your moral compass when there is be pressure to succeed at all costs?
Joining me on this week’s episode to discuss setting ethical boundaries is Tracy Schario, APR of MITRE. She discusses:
1) How do you set ethical boundaries with your boss?
2) What work can a department ethically claim as its own?
3) Are the unexpected ethics benefits that will come out of businesses reaction to COVID?
4) How do you effectively set ethical boundaries with partners?