This week, Paula Pedene, APR, Fellow PRSA is being inducted into the Defense Information School Hall of Fame. She was the first EthicalVoices interview in 2018. Listen to it again.
Category: Free Flow of Information
Rick Batyko, the chief marketing officer for the YMCA of Greater Cleveland, discusses a number of important ethics issues, including:
1) What to do when your competitor intentionally causes panic
2) How to effectively fight disinformation
3) What the PR industry needs to do next
Krista Terrell, APR, the acting president of the Arts and Science Council for Charlotte Mecklenburg County, discusses a number of important ethics topics, including:
1) The best approach to convince executives to report historic inequities
2) Why ethical organizations need to look back as well as forward
3) How organizations can think beyond their whiteness
4) Why we need to think like gardeners, not gunslingers
Kelly Davis, the Public Relations Sequence Head at the University of South Carolina, discusses a number of important issues, including:
1) How to avoid landmines and understand the fine lines in public affairs and lobbying
2) How can nonprofits ethically get their message out when faced with well-funded opponents?
3) Ethical issues with data, media and society
4) How to make sure you are sharing accurate information
Keith Green, assistant professor at Montclair State and former vice president of B2B communications and partnerships at Guinness World Records, discusses:
1) DEFG: Four common reasons for ethical failures
2) The challenge of living in the world of now
3) Ethics issues he has observed in sports public relations
As always, I didn’t have a problem finding PR ethics issues to highlight this week. While the limo ride is an obvious example, and one I plan to discuss in class tonight, I wanted to focus on a few other interesting stories including various forms of censorship:
Mark Cautela, the Head of Communications for Harvard Business School, discusses a number of important ethics topics including:
1) Why you need to act quickly and decisively on even small ethics concerns
2) When company and team before self is not ethically appropriate
3) What to do when your boss asks you to fudge numbers on an award
Sam Villegas, APR, a Senior Consultant with Raftelis shares insight on:
1) What do you do when you are asked to stonewall on a public health issue?
2) When should you act as a whistle blower?
3) How do you effectively respond to disinformation and fear-based attacks?
Judy DeRango Wicks, APR, Fellow PRSA, and I had the pleasure of working together for more than a decade while I led the Schwartz Communications’ Fiserv team. Together, we changed the way of millions of Americans bank and pay bills, moving from writing and mailing checks to paying bills online.
In this Ethical Voices interview, Judy discusses:
The ethics of determining if you should respond to a false, but tempting, claim
Ethics concerns in research and data
Instilling ethical decision-making across the corporate communications team
The best ethics advice she received
Anthony D’Angleo, APR, Fellow PRSA, is a professor at the S.I. Newhouse School at Syracuse University and the 2018 National Chair of PRSA. He is one of the most thoughtful public relations professionals I have ever encountered and spent a few minutes discussing ethics with us last week.
This Ethical Voices interview will look at:
The ethical issues around layoffs and plant closings
Balancing external and internal layoff communications
Hot ethics topics in the classroom
The best ethics advice he ever received