This Week in PR Ethics (3/26/20): How Codes of Conduct May Be Sabotaging Ethical Behavior, Fake News and Fun with Ethics

While media coverage and discussions focused heavily on COVID-19 and social distancing (and rightly so), there were a few notable, interesting and fun communication ethics topics this week including how our codes of conduct may be sabotaging ethical behavior, fake news, AI and coronavirus, and fun with ethics

How thinking like a global citizen can improve your ethical decision-making: An interview with Sony’s Cheryl Goodman

Cheryl Goodman, the head of Corporate Communication for Sony Electronics North America discusses:

1) The key communication ethics challenges for today and tomorrow

2) How to fight back against the trend toward unethical vaporware

3) What we can do to move diversity, equity and inclusion from talk to action

4) How thinking like a global citizen can improve your ethical decision-making

How to Thrive Ethically in an Era of Disruption: Ray Kotcher

Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:

1) How to navigate situations where your values and your organizations values differ
2) Why good managers think of themselves as the mayor of a small town
3) Will GenZ succeed where the Boomers failed?
4) What we need to do to thrive ethically in an era of disruption

A Global Ethics Perspective: Taking Care of the Truth – José Manuel Velasco

José Manuel Velasco, the Past President of the Global Alliance for Public Relations and Communication Management discusses global ethics and taking care of the truth. Specifically, he addresses:

1) How to respond ethically when your company is caught making illegal payments
2) The most important PR job: Taking care of the truth
3) The importance of emphatic listening
4) How to ethically deal with emotions
5) What skills do PR pros need to be great advisors