Ethical Voices

This Week in PR Ethics (12/3/20): International Ethics Issues, PRCA Ethics Enforcement and Free Webinars

This week, (well two weeks) the most interesting ethical issues I found tended to have an international flavor, and the Public Relations and Communications Association (PRCA) and ethics was central to many of them. There are also two very interesting (and free) ethics Webinars coming up in the next week.

Landmines and Fine Lines: Ethical Issues in Public Affairs – Kelly Davis

Kelly Davis, the Public Relations Sequence Head at the University of South Carolina, discusses a number of important issues, including:

1) How to avoid landmines and understand the fine lines in public affairs and lobbying

2) How can nonprofits ethically get their message out when faced with well-funded opponents?

3) Ethical issues with data, media and society

4) How to make sure you are sharing accurate information

When Lite isn’t Lite: Ethical Issues with Misleading Claims – Ron Culp

Joining me on this week’s episode is Ron Culp, the director of the Public Relations and Advertising Masters Program at DePaul University.

Ron discusses a number of important topics, including:

1) What to do when asked to make absurd and misleading claims

2) Why PR professions need the industry to have their back

3) Where companies make mistakes in countering disinformation internally
4) How to make your company attractive to potential employees

When and where do you draw the ethical line? – Helio Fred Garcia

Helio Fred Garcia, President of Logos Consulting Group discusses a number of important ethics issues including:

1) When and where do you draw the ethical line?
2) How structures and clear protocols make courage less necessary in ethical dilemmas
3) What can we learn from Bernays’ definition of public relations?
4) What are some positive ethics lessons from Goldman Sachs
5) Three key elements in determining the “right” thing to do

Identifying an Ethics Problem is not Enough – Neil Foote

Neil Foote, the CEO of Foote Communications, and the President of the National Black Public Relations Society, discusses a number of important ethics issues, including:

1) Why identifying an ethics problem is not enough

2) The power of truth, without embellishment, to drive ethical action

3) How to fight misinformation and disinformation

4) Why celebrating success is not enough to drive diversity