How thinking like a global citizen can improve your ethical decision-making: An interview with Sony’s Cheryl Goodman

Cheryl Goodman, the head of Corporate Communication for Sony Electronics North America discusses:

1) The key communication ethics challenges for today and tomorrow

2) How to fight back against the trend toward unethical vaporware

3) What we can do to move diversity, equity and inclusion from talk to action

4) How thinking like a global citizen can improve your ethical decision-making

Global Ethics and Technology Issues – How Public Relations Can Move A Company From Where It is to Where it Wants to Be: Torod Neptune

Torod Neptune, the chief communications officer at Lenovo discusses a number of key global and technology ethics issues including:
• How to move companies from the organization they are today to the one they want to be
• Living brand values globally and locally
• Why addressing ethics issues with technology requires businesses to think at the top of the stream

Ethics, Sexism, Racism and Research: Angela Sinickas

Angela Sinickas the CEO of Sinickas Communications, discusses a number of key issues, including:
• What to do ethically when you realize you work at a company rife with sexism and racism
• Ethical missteps in the PR proposal process
• How ethics mistakes can haunt you for years (and how to overcome them)
• How to ethically deal with people with an agenda

Ethics, Communications and Technology – Avoiding Techlash: Brandi Boatner

Brandi Boatner, the Social and Influencer Communications Lead global markets for IBM addresses a number of communications ethics issues including:
• How can public relations professionals prepare for techlash?
• What questions should PR pros ask to help avoid unconscious bias in campaigns and AI?
• How can social pros best run an ethical influencer campaign?
• Generational challenges with fake news

Public Relations Ethics, Loyalty and Serving the Public Interest in a Multicultural World – Ana Toro

Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:
• What you should do when a subcontractor is acting unethically
• What happens when fake news becomes the real news
• PR ethics and the constant race for relevance
• What more do we need to do with diversity and inclusion?
• The importance of the PRSA Code of Ethics

Building an Ethical Team and Avoiding Unexpected Ethics Pitfalls: Steve Cody

Joining me on this week’s episode is Steve Cody, the founder and CEO of Peppercomm, a purpose-driven, strategic, integrative communications and marketing agency. Frankly, Steve is one of the most incisive and insightful PR pros I have ever met.
In this free-wheeling discussion, Steve addressed a number of key ethical issues including:
• Unexpected ethics pitfalls
• How to build an ethical team
• Where companies and agencies fail ethically
• Ethics in research
• Diversity failures

How to Ethically Address Harassment, Unconscious Bias and Disclosure – Joe Cohen, APR

In this week’s Ethical Voices interview, Joe Cohen, APR, CCO of AXIS Capital and President of the PRSA Foundation, shares insights and examples of a few ethical issues he faced early in his career, before he joined AXIS Capital.

Specifically, Joe discusses:

The importance of disclosure
Responding ethically when an employee is harassed
The challenges of being “Healthy”
Fighting unconscious bias

Ethics of Diversity and Inclusion – How Not to Be a Stepford Agency – Mickey Nall, APR, Fellow PRSA

Joining me on this weeks’ episode is Mickey Nall, APR, Fellow PRSA, a Professional-In-Residence at the University of Florida, the former Managing Director of Ogilvy Atlanta, and a former Chair of PRSA. What I love about Mickey is the wit and insight he brings to every discussion.

In this week’s episode, he discusses:

The ethics of diversity and inclusion (How to avoid being a Stepford firm and how to take the first inclusion steps)
How to fight unconscious bias
The ethics of time sheets
The importance of breathing