Linda Welter, the CEO of Caliber Group, a brand marketing, public relations, and digital firm discusses a number of important ethics topics, including:
1) Where do you draw the competitive line?
2) What is our first responsibility in ethical situations?
3) Ethics issues with influencers
Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.
Rebekah Iliff, a writer, humorist, and the founder of WriteVest, a writers’ collective focused on developing thoughtful, creative invoice, and voice driven content for brands discusses:
1) A shotgun isn’t the answer. What to do when your competitor copies your language and claims
2) Why businesses need to stick to their purpose and avoid wokewashing
3) Fighting vanity metrics
Wendy Glavin, the founder of the Wendy Glavin Agency, discusses several important ethics issues, including:
1) Ethical issues of giving notice
2) What to do when you are asked to change something that is factually correct
3) Ethical failures in data use and privacy
4) Why we need to look back
Bestselling marketing and CX author, and inspirational speaker Jay Baer discusses the ethics lessons you can learn from beer, football and food.
Specifically:
1) How to ethically work for competing companies
2) The rampant issue of IP Theft
3) Restaurants’ ethical dilemma: COVID disclosure
Joining me on this week’s episode is Dave Close, the retired managing director of MSL Boston. I have known Dave for more than 25 years and frankly I do not know anyone who is a better example of character, ethics and compassion.
In the interview, Dave discusses a number of topics including:
How to tell a client they are being unethical
Little ethics fails: avoiding the slippery slope
Ethics challenges and new business
The best ethics advice he ever received
Bryan Scanlon is the principal of Look Left Marketing. I first met him more than 15 years ago when he joined Schwartz Communications and he shared an office with me. I quickly realized he was one of the sharpest, most insightful PR pros I have ever known.
In his interview with Ethical Voices, Bryan provides great insight and advice on a number of topics including:
What to do when your client wants you to speak out on an area in which they are not qualified or appropriate
A three-step process for working through ethical challenges
The ethics of security public relations
The top three communications ethics challenges in Silicon Valley
How to avoid burnout
The best ethics advice he ever received