Ethical Voices

Category: Competition

Total 3 Posts

What Ethics Lessons Can You Learn from 50 Cases of Beer, Football and Food? – Jay Baer

Bestselling marketing and CX author, and inspirational speaker Jay Baer discusses the ethics lessons you can learn from beer, football and food.

Specifically:

1) How to ethically work for competing companies

2) The rampant issue of IP Theft

3) Restaurants’ ethical dilemma: COVID disclosure

How to Tell Someone They Are Being Unethical – Dave Close

Joining me on this week’s episode is Dave Close, the retired managing director of MSL Boston. I have known Dave for more than 25 years and frankly I do not know anyone who is a better example of character, ethics and compassion.

In the interview, Dave discusses a number of topics including:

How to tell a client they are being unethical
Little ethics fails: avoiding the slippery slope
Ethics challenges and new business
The best ethics advice he ever received

Ethical Challenges in Security Public Relations and Silicon Valley – Bryan Scanlon

Bryan Scanlon is the principal of Look Left Marketing. I first met him more than 15 years ago when he joined Schwartz Communications and he shared an office with me. I quickly realized he was one of the sharpest, most insightful PR pros I have ever known.

In his interview with Ethical Voices, Bryan provides great insight and advice on a number of topics including:

What to do when your client wants you to speak out on an area in which they are not qualified or appropriate
A three-step process for working through ethical challenges
The ethics of security public relations
The top three communications ethics challenges in Silicon Valley
How to avoid burnout
The best ethics advice he ever received