Ethical Voices

Category: corporate

Total 22 Posts

When Lite isn’t Lite: Ethical Issues with Misleading Claims – Ron Culp

Joining me on this week’s episode is Ron Culp, the director of the Public Relations and Advertising Masters Program at DePaul University.

Ron discusses a number of important topics, including:

1) What to do when asked to make absurd and misleading claims

2) Why PR professions need the industry to have their back

3) Where companies make mistakes in countering disinformation internally
4) How to make your company attractive to potential employees

When and where do you draw the ethical line? – Helio Fred Garcia

Helio Fred Garcia, President of Logos Consulting Group discusses a number of important ethics issues including:

1) When and where do you draw the ethical line?
2) How structures and clear protocols make courage less necessary in ethical dilemmas
3) What can we learn from Bernays’ definition of public relations?
4) What are some positive ethics lessons from Goldman Sachs
5) Three key elements in determining the “right” thing to do

Why You Should Act Quickly and Decisively on Even Small Ethics Concerns – Mark Cautela

Mark Cautela, the Head of Communications for Harvard Business School, discusses a number of important ethics topics including:

1) Why you need to act quickly and decisively on even small ethics concerns

2) When company and team before self is not ethically appropriate

3) What to do when your boss asks you to fudge numbers on an award

Setting Ethical Boundaries – Tracy Schario

Joining me on this week’s episode to discuss setting ethical boundaries is Tracy Schario, APR of MITRE. She discusses:

1) How do you set ethical boundaries with your boss?
2) What work can a department ethically claim as its own?
3) Are the unexpected ethics benefits that will come out of businesses reaction to COVID?
4) How do you effectively set ethical boundaries with partners?

Top Ethics Challenges in Healthcare Communication, Patient Engagement and Collaboration: Kelli Bravo

Kelli Bravo, the vice president of healthcare and life sciences for Pegasystems, discusses a number of important ethical issues, including:

1) The ethical considerations in admitting an error in your software
2) How do we ethically fix what is broken in the healthcare system
3) Top ethics challenges in healthcare communication, patient engagement and collaboration
4) How do you ethically balance transparency and confidentiality

Ethical Issues in Investor Relations and ESG: David Calusdian

Joining me on this week’s episode is David Calusdian, the President of Sharon Merrill Associates David is my first guest who focuses on investor relations. He shares his insight on a number of key topics, including:
1) Should you work with someone when their values do not align with yours?
2) What are ethical issues companies face with ESG
3) Core ethical issues with investor relations

What to do when you are asked to make your company seem more diverse than it is – JP Canton

This week on EthicalVoices, JP Canton, the head of communications and public relations in North America for Polestar discusses ethical issues including:

1) What to do when your boss asks you to make the company seem more diverse than it is
2) Common failings with corporate responses to Black Lives Matter
3) The unethical actions more companies are asking agencies to do and why it is wrong

How thinking like a global citizen can improve your ethical decision-making: An interview with Sony’s Cheryl Goodman

Cheryl Goodman, the head of Corporate Communication for Sony Electronics North America discusses:

1) The key communication ethics challenges for today and tomorrow

2) How to fight back against the trend toward unethical vaporware

3) What we can do to move diversity, equity and inclusion from talk to action

4) How thinking like a global citizen can improve your ethical decision-making

How to Thrive Ethically in an Era of Disruption: Ray Kotcher

Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:

1) How to navigate situations where your values and your organizations values differ
2) Why good managers think of themselves as the mayor of a small town
3) Will GenZ succeed where the Boomers failed?
4) What we need to do to thrive ethically in an era of disruption