How thinking like a global citizen can improve your ethical decision-making: An interview with Sony’s Cheryl Goodman

Cheryl Goodman, the head of Corporate Communication for Sony Electronics North America discusses:

1) The key communication ethics challenges for today and tomorrow

2) How to fight back against the trend toward unethical vaporware

3) What we can do to move diversity, equity and inclusion from talk to action

4) How thinking like a global citizen can improve your ethical decision-making

How to Thrive Ethically in an Era of Disruption: Ray Kotcher

Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:

1) How to navigate situations where your values and your organizations values differ
2) Why good managers think of themselves as the mayor of a small town
3) Will GenZ succeed where the Boomers failed?
4) What we need to do to thrive ethically in an era of disruption

Ethical Issues in Healthcare PR and the Challenges of Data Permanence – Erica Sniad Morgenstern

Erica Sniad Morgenstern, the vice president of marketing communications of Welltok, discusses a number of important ethical issues, including:
1) Challenges of talking a tough stand with senior executives to keep your organization on message
2) Data permanence and one thing to never do if you issue incorrect data
3) Ethical issues created by the decline of original reporting
4) Ethical issues in the healthcare/HCIT industry
5) Why the best ethics advice may come from the TSA

Being an Effective Counselor During Difficult and Heart-Wrenching Ethical Situations – Michelle Egan

Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including:
• Who owns the work you create at a company? And what do you do when a former co-worker asks for it?
• What to do when your company’s equipment causes the death a Middle schooler?
• Fighting the attack on the free flow of information
• How do you balance privacy with transparency?

The Most Ethical PR Professionals Don’t Just Fight Fires, They Prevent Them – Melanie Ensign

Melanie Ensign the head of security, privacy, and engineering communications for Uber discusses:

1) Why the best PR pros focus on stopping fires before they begin, rather than responding to a crisis
2) The ethical and cognitive challenges of marketing with FUD (fear, uncertainty and doubt)
3) Why SCUBA diving is a great guide for change management
4) Common ethical mistakes with measurement – and why we need to stop confusing coverage with action

Global Ethics and Technology Issues – How Public Relations Can Move A Company From Where It is to Where it Wants to Be: Torod Neptune

Torod Neptune, the chief communications officer at Lenovo discusses a number of key global and technology ethics issues including:
• How to move companies from the organization they are today to the one they want to be
• Living brand values globally and locally
• Why addressing ethics issues with technology requires businesses to think at the top of the stream