Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.
Category: Education
Total 11 Posts
Renea Morris, APR, Fellow PRSA, the Vice Chancellor for Marketing and Communications at the University of Denver, discusses a number of important PR ethics issues including:
1) What to do when you are uneasy with your company’s growth strategy?
2) Why organizations should worry less about filtering people’s comments on social channels and trust the people doing the work?
3) Where can Higher Ed improve?
first interviewed Felicia Blow, APR, almost two years ago. She was one of my first 15 interviews for the blog and podcast. This year she is the 2022 National Chair or PRSA, so I thought it made sense to revisit the interview.
She discusses a number of important topics including:
• How to make the ethical choice when your bosses issue conflicting orders
• What to do when your employer lies to you
• New areas of PR ethics concerns
• The best ethics advice she ever received
Michael Meath, the retiring interim chair of public relations at the S.I. Newhouse School of Public Communications at Syracuse University discusses a number of important issues, including:
1) How to make sure Codes of Ethics are not worthless
2) Why taking the critical 10 helps you make more ethical decisions
3) The ethical challenges that most engage students
4) The little ethics issues that challenge us every day
Quentin Langley, the author of Brandjack and an Adjunct Professor discusses a number of fascinating topics related to ethics in public relations. Specifically:
1. What to do if one of your students is accused of apostasy and treason?
2. Can ethical PR pros really follow the “Do not lie” maxim?
3. Global ethics challenges
4. Ethical challenges with brandjacking
Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:
1) How to navigate situations where your values and your organizations values differ
2) Why good managers think of themselves as the mayor of a small town
3) Will GenZ succeed where the Boomers failed?
4) What we need to do to thrive ethically in an era of disruption
Loring Barnes, APR, Fellow, PRSA, an independent practitioner and Chair of her town’s Selectboard, discusses a number of key ethical issues including:
• Tough ethical decisions during product recalls
• How communicators should approach ethical issues around cannabis
• The quickest path to redemption after making an ethical lapse
Every week, the students and I start my public relations ethics class at Boston University discussing ethics issues of the week. Rather than keeping it to ourselves, following are 25 recent ethics issues and incidents for your reading pleasure. Some of these are sure to liven up the Thanksgiving dinner table.
Lou Capozzi, the former chairman of MSL, and former president of the PRSA Foundation, shares some great insight including:
• Why you must be careful who you trust
• What every in-house PR pro needs to be ready to do
• How to determine what brands you will represent
• The importance of being skeptical
Dr. Deb Silverman, APR, Fellow PRSA, the chair and associate professor of communication at SUNY Buffalo State shares her her insights into the top PR ethics questions and challenges facing students and young professionals.
She highlights:
– The most common PR ethics questions from college students
– What unethical activities to businesses ask interns to do for them
– What ethics exercises engage the students the most
– Where the industry is failing with ethics training