Ethical Voices

Category: Education

Total 9 Posts

How to Make Sure Codes of Ethics Are Not Worthless: Michael Meath

Michael Meath, the retiring interim chair of public relations at the S.I. Newhouse School of Public Communications at Syracuse University discusses a number of important issues, including:

1) How to make sure Codes of Ethics are not worthless
2) Why taking the critical 10 helps you make more ethical decisions
3) The ethical challenges that most engage students
4) The little ethics issues that challenge us every day

Ethics in the Classroom: When Your PR Student is Accused of Apostasy and Treason – Quentin Langley

Quentin Langley, the author of Brandjack and an Adjunct Professor discusses a number of fascinating topics related to ethics in public relations. Specifically:
1. What to do if one of your students is accused of apostasy and treason?
2. Can ethical PR pros really follow the “Do not lie” maxim?
3. Global ethics challenges
4. Ethical challenges with brandjacking

How to Thrive Ethically in an Era of Disruption: Ray Kotcher

Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:

1) How to navigate situations where your values and your organizations values differ
2) Why good managers think of themselves as the mayor of a small town
3) Will GenZ succeed where the Boomers failed?
4) What we need to do to thrive ethically in an era of disruption

Ethical Issues With Product Recalls and Cannabis – Loring Barnes

Loring Barnes, APR, Fellow, PRSA, an independent practitioner and Chair of her town’s Selectboard, discusses a number of key ethical issues including:
• Tough ethical decisions during product recalls
• How communicators should approach ethical issues around cannabis
• The quickest path to redemption after making an ethical lapse

Why Ethical PR People Must Be Careful Who They Trust And Always Be Skeptical – Lou Capozzi

Lou Capozzi, the former chairman of MSL, and former president of the PRSA Foundation, shares some great insight including:
• Why you must be careful who you trust
• What every in-house PR pro needs to be ready to do
• How to determine what brands you will represent
• The importance of being skeptical

What Are College Students Asking About Public Relations Ethics? Deb Silverman, APR, Fellow PRSA

Dr. Deb Silverman, APR, Fellow PRSA, the chair and associate professor of communication at SUNY Buffalo State shares her her insights into the top PR ethics questions and challenges facing students and young professionals.

She highlights:

– The most common PR ethics questions from college students
– What unethical activities to businesses ask interns to do for them
– What ethics exercises engage the students the most
– Where the industry is failing with ethics training

What Are the Top Ethics Challenges, Skills and Deficiencies Facing Public Relations Professionals? Marlene Neill, PhD, APR

Marlene Neill, PhD, APR, assistant professor at Baylor University and a top PR and ethics researcher discusses:
• What are the top ethics issues facing public relations professionals
• What are the top ethics KSAs for public relations professionals
• What ethics skills are PR professionals lacking
• How PR professionals can help

What to Do When Your Employer Lies to You and Your Bosses Issue Conflicting Orders: Felicia Blow, APR

Joining me on this week’s episode is Felicia Blow, APR. She is the Associate Vice President for Development and Director of Campaigns at Hampton University in Virginia. Felicia consistently brings great insight and straight talk to every situation.

In our recent conversation, Felicia touched on a number of important topics including:
• How to make the ethical choice when your bosses issue conflicting orders
• What to do when your employer lies to you
• New areas of PR ethics concerns
• The best ethics advice she ever received