Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including:
1) The ethical importance of avoiding even the appearance of impropriety.
2) How to get ahead of AI ethics challenges
Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including:
1) One key PR ethics lesson from the Pulse nightclub shooting
2) How to protect your (and your team’s) mental health in crisis situations
3) Ethical issues in internal communications
Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including:
1) What to do when you think you received an unlawful order
2) One key thing many PR pros are forgetting to do
3) How far do you need to dig before deciding something is true
Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including:
1) Why corporations need to be careful they aren’t the ones spreading misinformation
2) Ethics of data analysis
3) Why PR pros need to change their definition of media
KayAnn Schoeneman, President of Curley Company discusses:
1) How to determine if a client is right for you
2) Ethical issues in opposition research
3) AI ethics challenges
Roger Bolton, the president of Page, discusses a number of important ethics issues, including:
1) What to do when a reporter is writing a story that you know will quickly become inaccurate
2) Why we need to confront the uncomfortable truths
3) The ethical use of technology and AI
4) Understanding the Page Principles
Pete Scott, the president and CEO of American Pet Products Association. He discusses a number of important issues, including:
1) How can we best balance safeguarding confidences and disclosure of information?
2) How fast should we move on AI?
Scott Brooks, a public relations specialist for the TVA shares several ethics insights, including:
1) Your client is accused of price gauging, now what?
2) How to keep truth at the forefront
3) How to ethically deal with advocacy
Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.
We’re doing something a little bit different this week. I spoke with Technology Journalist Scott Tharler about:
1) The ethics of press trips
2) The ethics of reviews and selling products you review
3) The ethics of affiliate links