Natasha Koifman, President of NKPR, one of Canada’s most powerful and innovative women in public relations discusses a number of important ethics issues including:
1) The ethical importance of knowing when to say “No”
2) How to empower your employees to make tough ethical decisions
3) The blurring of paid and owned media
first interviewed Felicia Blow, APR, almost two years ago. She was one of my first 15 interviews for the blog and podcast. This year she is the 2022 National Chair or PRSA, so I thought it made sense to revisit the interview.
She discusses a number of important topics including:
• How to make the ethical choice when your bosses issue conflicting orders
• What to do when your employer lies to you
• New areas of PR ethics concerns
• The best ethics advice she ever received
Lisa Gerber, the CEO of Big Leap Creative and host of Breaking Trail podcast. She discusses a number of important issues, including:
1) What do you do when you fire a client who has prepaid you?
2) Building trust through stories
3) Why telling the right story is even more important than telling a story well
Linda Recupero, the Senior Vice President and Global Head of Enterprise Communication for Assurant discusses:
1) What to do when a colleague lies
2) The evolution of ethics globally
3) The five most dangerous words in the world
Laura Kempke, the Vice President of Communications for Acquia discusses several important ethics issues, including:
1) What to do when executives lie frequently?
2) Dealing with misinformation and the increasing need to take a stand
3) What can PR professionals learn from the open source community?
Gary McKillips, a freelance writer, broadcaster, and correspondent for AP Radio Sports and MLB on Sirius XM. discusses:
1) What to do when your boss wants you to fire a high-performing employee they do not like
2) What to do when your boss doesn’t value honesty as much as you do
3) Ethical issues with SpiderTech and sports public relations
Elizabeth Pesci, APR, Fellow PRSA, discusses a number of key ethics issues including:
1) How to handle a reporter friend asking you to disclose confidential information
2) Best practices in internal communication ethics
3) What ethics challenge spans the past, present and future?
Robert Johnson, the host of the PR Nation Podcast, discusses a number of important ethics issues, including:
1) When national security is on the line, how to you handle public relations ethically?
2) The state of truth today
3) Why PR Pros should take a different approach when a reporter asks you about confidential information
Janelle Guthrie, the communication director for the Building Industry Association of Washington, discusses a number of important ethics issues, including:
1) What to do when you realize you have given out false information and admitting it will hurt
2) What to do if someone calls you a liar
3) How to ethically work through difficult situations
4) Why Voices4Everyone is the solution to our next ethics challenge
Sherry Feldberg, a seasoned healthcare communication professional who is now the principal of Leadership Journey discusses:
1) What to do when your boss asks you to burn bridges?
2) How to speak up effectively when you are asked to compromise your personal ethics
3) The importance of building trusted relationships
4) The need to show vulnerability as a leader