The Three Biggest Threats to Ethical Behavior in Public Relations Today: Mark Dvorak

Mark Dvorak the executive director of Golin Atlanta and an expert independent consultant, discusses the three biggest threats to ethical behavior in public relations. During the interview he also shares his insight on a variety of topics, including: what ethical guideposts to use when you are facing a new situation and how managers should support their employees in difficult ethical situations.

How to Save Your Soul as a Public Relations Professional in an Unethical Company: Joe Trahan

Dr. Joe Trahan, a 30+ year PR pro, retired Lt. Col and media trainer for more than 3,000 people a year, shares his ethics insights in a captivating interview. He discusses:
• How to save your soul when you are in an unethical company
• How fake news is eroding public trust
• Why public relations professionals and PRSA need to be stronger advocates for our profession
• The importance of standing up for what you believe in even in the face of unspeakable threats of violence

How to Hire Ethical People – Patrice Tanaka

Patrice Tanaka, co-founder of three award winning PR and marketing agencies and currently the Chief Joy Officer at Joyful Planet discusses number of key topics including:
• What questions should you ask to make sure you are hiring ethical people?
• How can you really demonstrate to your employees the importance of living your ethical code?
• Should you only hire people that know ballroom dancing?