For 20+ years, McClennan (@mcclennan) led the financial technology group for MSL and Schwartz Communications. He combines strategic communications counsel with a relentless drive for excellence to help business leverage public relations to realize their business objectives. He works with clients to determine messaging and communications strategy, while remaining actively engaged with the media, bloggers and analysts. He regularly advises clients on social media strategies.
McClennan has led teams in a variety of industries, including financial technology, payments, anti-fraud, consumer technology, financial services, healthcare IT, and manufacturing.
McClennan has worked with companies ranging from venture-funded start-ups to large public companies, including Fiserv/CheckFree (19+ years), Javelin Strategy & Research (14 years), Epocrates, Bill Me Later/EBay, ID Analytics, Samsung, Wix and others. He has guided companies through IPOs and acquisitions. He has coordinated successful public relations campaigns for companies in Europe and Asia.
McClennan’s teams have been recognized with more than 50 awards for excellence in public relations, including five Silver Anvils and four Silver Anvil Awards of Excellence in the past few years for his teams’ work on behalf of consumer technology, financial services and healthcare technology companies. He has obtained placements for his clients in a wide variety of business and trade publications, including TechCrunch, The New York Times, The Wall Street Journal, The Los Angeles Times, Fast Company, Forbes, U.S. News and World Report, and Newsweek.
McClennan has a B.A. in public relations and political science from the S.I. Newhouse School at Syracuse University. He is a frequent blogger and writer on public relations, ethics, measurement and social media. He has spoken at industry conferences and universities on ethics and social media, measurement and the evolution of public relations.
McClennan served as the 2016 National Chair of PRSA and was the liaison to its Board of Ethics and Professional Standards. He is passionate about ethics and created the Ethical Voices blog and podcast in 2018.
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