EthicalVoices

Category: Advocacy

Total 6 Posts

Why businesses need to stick to their purpose and avoid wokewashing – Rebekah Iliff

Rebekah Iliff, a writer, humorist, and the founder of WriteVest, a writers’ collective focused on developing thoughtful, creative invoice, and voice driven content for brands discusses:

1) A shotgun isn’t the answer. What to do when your competitor copies your language and claims

2) Why businesses need to stick to their purpose and avoid wokewashing

3) Fighting vanity metrics

The Changing Landscape of Business Advocacy – Dr. Holly Overton

Dr. Holly Overton, Associate Professor at the University of South Carolina and a senior research fellow with the Arthur W. Page Center for Integrity in Public Communication discusses:

1) What to do when you are on a toxic team at work

2) The changing landscape of business advocacy and what it means to PR

3) The rise of corporate social advocacy

4) What we can learn from the Page Principles

Identifying an Ethics Problem is not Enough – Neil Foote

Neil Foote, the CEO of Foote Communications, and the President of the National Black Public Relations Society, discusses a number of important ethics issues, including:

1) Why identifying an ethics problem is not enough

2) The power of truth, without embellishment, to drive ethical action

3) How to fight misinformation and disinformation

4) Why celebrating success is not enough to drive diversity

What do you do when you are asked to stonewall on a public health issue? – Sam Villegas, APR

Sam Villegas, APR, a Senior Consultant with Raftelis shares insight on:

1) What do you do when you are asked to stonewall on a public health issue?

2) When should you act as a whistle blower?

3) How do you effectively respond to disinformation and fear-based attacks?