Ethics of Diversity and Inclusion – How Not to Be a Stepford Agency – Mickey Nall, APR, Fellow PRSA

Joining me on this weeks’ episode is Mickey Nall, APR, Fellow PRSA, a Professional-In-Residence at the University of Florida, the former Managing Director of Ogilvy Atlanta, and a former Chair of PRSA. What I love about Mickey is the wit and insight he brings to every discussion.

In this week’s episode, he discusses:

The ethics of diversity and inclusion (How to avoid being a Stepford firm and how to take the first inclusion steps)
How to fight unconscious bias
The ethics of time sheets
The importance of breathing

Ethics, Anthrax and Changing Consumer Behavior – Judy DeRango Wicks

Judy DeRango Wicks, APR, Fellow PRSA, and I had the pleasure of working together for more than a decade while I led the Schwartz Communications’ Fiserv team. Together, we changed the way of millions of Americans bank and pay bills, moving from writing and mailing checks to paying bills online.

In this Ethical Voices interview, Judy discusses:

The ethics of determining if you should respond to a false, but tempting, claim
Ethics concerns in research and data
Instilling ethical decision-making across the corporate communications team
The best ethics advice she received

Ethical Challenges in Security Public Relations and Silicon Valley – Bryan Scanlon

Bryan Scanlon is the principal of Look Left Marketing. I first met him more than 15 years ago when he joined Schwartz Communications and he shared an office with me. I quickly realized he was one of the sharpest, most insightful PR pros I have ever known.

In his interview with Ethical Voices, Bryan provides great insight and advice on a number of topics including:

What to do when your client wants you to speak out on an area in which they are not qualified or appropriate
A three-step process for working through ethical challenges
The ethics of security public relations
The top three communications ethics challenges in Silicon Valley
How to avoid burnout
The best ethics advice he ever received

The Ethics of Layoffs and Plant Closings – Tony D’Angelo, APR, Fellow PRSA

Anthony D’Angleo, APR, Fellow PRSA, is a professor at the S.I. Newhouse School at Syracuse University and the 2018 National Chair of PRSA. He is one of the most thoughtful public relations professionals I have ever encountered and spent a few minutes discussing ethics with us last week.

This Ethical Voices interview will look at:

The ethical issues around layoffs and plant closings
Balancing external and internal layoff communications
Hot ethics topics in the classroom
The best ethics advice he ever received

Blowing the Whistle on Unethical Practices – Paula Pedene, APR, Fellow PRSA

Paula Pedene is an ethics inspiration to me. She is a service-disabled veteran, was a public affairs officer in the Navy and works at the VA. She was PRSA’s PR professional of the year in 2015. She is a guidepost against which many PR professionals should measure their ethical standards and took at stand against unethical practices as a whistleblower.

This Ethical Voices interview will look at:

What to do if you are put in the position to be a whistleblower
How to protect yourself
The best ethics advice Paula received
Future ethical challenges facing the profession