Ethical Voices

Category: Conflicts of Interest

Total 9 Posts

What Ethics Lessons Can You Learn from 50 Cases of Beer, Football and Food? – Jay Baer

Bestselling marketing and CX author, and inspirational speaker Jay Baer discusses the ethics lessons you can learn from beer, football and food.

Specifically:

1) How to ethically work for competing companies

2) The rampant issue of IP Theft

3) Restaurants’ ethical dilemma: COVID disclosure

Why You Should Act Quickly and Decisively on Even Small Ethics Concerns – Mark Cautela

Mark Cautela, the Head of Communications for Harvard Business School, discusses a number of important ethics topics including:

1) Why you need to act quickly and decisively on even small ethics concerns

2) When company and team before self is not ethically appropriate

3) What to do when your boss asks you to fudge numbers on an award

Unexpected ethics lessons from Tonya Harding – Dianne Danowski Smith

Dianne Danowski Smith, the president and founder of Publix Northwest, covers a broad spectrum of ethical issues, including:

1) Unexpected ethical lessons from Tonya Harding

2) What to do when ethics and legal opinion lead to different conclusions

3) What to do when employees don’t want to represent a specific client

4) How to handle the ethical challenge of reporters with agendas

Do organizations that make mistakes on race and systemic injustice deserve help? – Kelley Chunn

Kelley Chunn, the principal of Kelley Chunn and Associates, discusses a number of important ethics issues, including:

1) What to do when your employer and you have diametrically different ideas?
2) Do organizations that make mistakes on race and systemic injustice deserve help?
3) Advice for making substantive diversity strides

What do the World’s Most Ethical Companies Have in Common: Ethisphere’s Erica Salmon Byrne Answers that Question

Erica Salmon Byrne, executive director of the Business Ethics Leadership Alliance, for Ethisphere, sheds insight on a number of key ethics issues for business and public relations. Specifically she addresses:
• Common characteristics of the World’s Most Ethical Companies
• Best practices in ethics training
• How to be an effective ethics counselor
• Ethics challenges we will face today and tomorrow

Building an Ethical Team and Avoiding Unexpected Ethics Pitfalls: Steve Cody

Joining me on this week’s episode is Steve Cody, the founder and CEO of Peppercomm, a purpose-driven, strategic, integrative communications and marketing agency. Frankly, Steve is one of the most incisive and insightful PR pros I have ever met.
In this free-wheeling discussion, Steve addressed a number of key ethical issues including:
• Unexpected ethics pitfalls
• How to build an ethical team
• Where companies and agencies fail ethically
• Ethics in research
• Diversity failures

The Importance of Ethical Action Even if it Costs You Money and Business – Philip Tate

Joining me on this week’s episode of Ethical Voices is Philip Tate, APR, Fellow PRSA, a Senior Vice President with LGA in Charlotte, North Carolina, one of the Southeast’s leading creative and public relations agencies.

In this week’s episode, he discusses:

His process for evaluating potential clients
How and why LGA did crisis comms pro-bono
Ethics advice for young professionals
Transparency

Ethical Challenges in Security Public Relations and Silicon Valley – Bryan Scanlon

Bryan Scanlon is the principal of Look Left Marketing. I first met him more than 15 years ago when he joined Schwartz Communications and he shared an office with me. I quickly realized he was one of the sharpest, most insightful PR pros I have ever known.

In his interview with Ethical Voices, Bryan provides great insight and advice on a number of topics including:

What to do when your client wants you to speak out on an area in which they are not qualified or appropriate
A three-step process for working through ethical challenges
The ethics of security public relations
The top three communications ethics challenges in Silicon Valley
How to avoid burnout
The best ethics advice he ever received

Blowing the Whistle on Unethical Practices – Paula Pedene, APR, Fellow PRSA

Paula Pedene is an ethics inspiration to me. She is a service-disabled veteran, was a public affairs officer in the Navy and works at the VA. She was PRSA’s PR professional of the year in 2015. She is a guidepost against which many PR professionals should measure their ethical standards and took at stand against unethical practices as a whistleblower.

This Ethical Voices interview will look at:

What to do if you are put in the position to be a whistleblower
How to protect yourself
The best ethics advice Paula received
Future ethical challenges facing the profession