Lisa Gerber, the CEO of Big Leap Creative and host of Breaking Trail podcast. She discusses a number of important issues, including:
1) What do you do when you fire a client who has prepaid you?
2) Building trust through stories
3) Why telling the right story is even more important than telling a story well
Melissa Vela-Williamson, APR, an award-winning public relations expert, national columnist and host of the great Smart Talk Series podcast discusses:
1) What to do when you are pressured to inflate numbers?
2) What to do when you are faced with nearness and drinking bias
3) The ethics issues of multicultural appropriation
Jessica Kelly, the Founder and CEO of THR3EFOLD, a leader in the ethical fashion space, discusses several key ethics issues, including:
1) Where should we start in improving fashion industry ethics?
2) Why all auditing bodies aren’t created equal
3) What everyone can do to improve ethics in the fashion industry
4) How can you maintain your moral compass when there is be pressure to succeed at all costs?
Jim Hoggan, a bestselling author, president of Hoggan & Associates, and founder of DeSmog discusses a number of key topics including:
1) Don’t confuse doing the right thing with being seen doing the right thing
2) Why even if you are right, you can be in the wrong
3) The ethical dangers of tribalism
4) The heart vs. the mind
Sherry Feldberg, a seasoned healthcare communication professional who is now the principal of Leadership Journey discusses:
1) What to do when your boss asks you to burn bridges?
2) How to speak up effectively when you are asked to compromise your personal ethics
3) The importance of building trusted relationships
4) The need to show vulnerability as a leader
Donald Singletary, the president at Singletary Group Communications and an adjunct professor at a number of universities, including Syracuse University and Baruch College, discusses:
1) Ethics of expense reports in the Mad Men Era and today
2) How societal changes are impacting ethical practices
3) How rationalization leads to ethical failures
4) Are we really making progress against systemic racism?
Troy Brown, the President of one50one, discusses a number of key ethics issues, including:
1) How to respond when people try to marginalize you
2) The unethical myth of we can’t find diverse candidates
3) Ethical issues with influencer marketing
4) Ethics of Blockchain and Digital IP
Dr. Holly Overton, Associate Professor at the University of South Carolina and a senior research fellow with the Arthur W. Page Center for Integrity in Public Communication discusses:
1) What to do when you are on a toxic team at work
2) The changing landscape of business advocacy and what it means to PR
3) The rise of corporate social advocacy
4) What we can learn from the Page Principles
Perry Headrick, the founder of Crackle PR, discusses a number of important ethical issues including:
1)What should you do when you don’t believe in your client?
2) Why we need to fight sensationalism
3) The need for greater diversity in public relations
Adam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including:
1) When to ethically pass on a media opportunity
2) Why you need to think of the long game when it comes to data
3) How to decide if you have enough data for an accurate pitch
4) The ethics of data collection