Fabiana Meléndez Ruiz, a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative, discusses a number of important ethics issues including:
1) How to counsel effectively when your client has a culturally insensitive idea
2) How you can help organizations go beyond their biases
3) Unexpected ways PR pros fail ethically with the media
4) The most overlooked part of a PR person’s job
Bill Swanger, APR, Fellow PRSA, the founder of William Swanger Communications, shares a number of important ethical issues, including:
1) Why it is important to ethically address financial mistakes and clarify misunderstandings
2) Ethically navigating paid and unpaid content
Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis’s first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do.
In this interview she discusses a number of important ethics issues, including:
1) The importance of the really small things
2) The ethics framework being taught to future Navy officers – and how everyone can apply it
3) How to understand and avoid biases
4) Never forget you are a role model
This week on Ethical Voices, Missy Hurley, the co-founder and CEO of B2 Communications, discusses a number of important ethics issues:
1) What to do when advocacy groups change your words to spread misinformation
2) How to deal with biased reporters
3) When ethically to disclose you used AI
Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including:
1) What to do when you think you received an unlawful order
2) One key thing many PR pros are forgetting to do
3) How far do you need to dig before deciding something is true
This week Ant Cousins, the Executive Director of AI Strategy at Cision, discusses a number of important issues, including:
• Cision’s AI ethics policy
• The ethics implications of the use of AI in public relations
• How much human agency do we require in public relations?
• The most concerning AI ethics issues
• Where should PR pros start when they want to learn more about AI?
Natasha Koifman, President of NKPR, one of Canada’s most powerful and innovative women in public relations discusses a number of important ethics issues including:
1) The ethical importance of knowing when to say “No”
2) How to empower your employees to make tough ethical decisions
3) The blurring of paid and owned media
first interviewed Felicia Blow, APR, almost two years ago. She was one of my first 15 interviews for the blog and podcast. This year she is the 2022 National Chair or PRSA, so I thought it made sense to revisit the interview.
She discusses a number of important topics including:
• How to make the ethical choice when your bosses issue conflicting orders
• What to do when your employer lies to you
• New areas of PR ethics concerns
• The best ethics advice she ever received
Lisa Gerber, the CEO of Big Leap Creative and host of Breaking Trail podcast. She discusses a number of important issues, including:
1) What do you do when you fire a client who has prepaid you?
2) Building trust through stories
3) Why telling the right story is even more important than telling a story well
Melissa Vela-Williamson, APR, an award-winning public relations expert, national columnist and host of the great Smart Talk Series podcast discusses:
1) What to do when you are pressured to inflate numbers?
2) What to do when you are faced with nearness and drinking bias
3) The ethics issues of multicultural appropriation