What to do when your client is accused of espionage and his life is threatened: Hasan Zuberi

Hasan Zuberi, the President of the PR Council of Pakistan, shares great global ethics insights and advice, including situations many of us in the U.S. never have to face including:

1) What to do when your client is accused of espionage and his life and property are threatened
2) The ethical challenges of fake news and the coronavirus
3) The evolution of public relations in Pakistan
4) Expense report ethics

How to Thrive Ethically in an Era of Disruption: Ray Kotcher

Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:

1) How to navigate situations where your values and your organizations values differ
2) Why good managers think of themselves as the mayor of a small town
3) Will GenZ succeed where the Boomers failed?
4) What we need to do to thrive ethically in an era of disruption

A Global Ethics Perspective: Taking Care of the Truth – José Manuel Velasco

José Manuel Velasco, the Past President of the Global Alliance for Public Relations and Communication Management discusses global ethics and taking care of the truth. Specifically, he addresses:

1) How to respond ethically when your company is caught making illegal payments
2) The most important PR job: Taking care of the truth
3) The importance of emphatic listening
4) How to ethically deal with emotions
5) What skills do PR pros need to be great advisors

FEELing is an essential part of ethical decision-making: Deirdre Breakenridge

Deirdre Breakenridge, an author, speaker, professor, and communication professional shares some great ethics insight, including:

– What to do ethically when two supervisors give you conflicting orders
– Why FEELing is essential to ethical behavior
– How Millennials, GenZ, GenX and Boomers FEEL differently and what it means
– Why we often fail when we make choices alone

What’s Legal Isn’t Always Ethical: Keeping Your Company on the Right Path – Garland Stansell

Garland Stansell, the Chief Communications Officer for Children’s of Alabama, and the 2020 National Chair of PRSA shares his insight on a number of key ethics issues, including:
• Why sharing the bare minimum is often not the best course
• Why you must address issues head on when you are considered guilty by association
• Why we must resist the tyranny of urgency
• How every ethical PR professional can counteract negative perceptions of the profession

The Rising Threat of Disinformation for Hire: Special Interview with Buzzfeed News’ Craig Silverman

Joining me on this week’s episode is Craig Silverman, a reporter at Buzzfeed, who along with two of his colleagues in January wrote one of the most chilling articles I have read in a while, “Disinformation for Hire: How a New Breed of PR Firms is Selling Lies Online”. I wanted to have him as a guest to discuss the article and its implications for communication professionals and society.

Ethical Challenges with the Growing Cancel Culture – Paul Omodt

Paul Omodt, the principal of Omodt and Associates and crisis expert discusses a number of key ethics issues, including:

1) Why speed is not always your ally
2) Ethical challenges with the growing “cancel culture”
3) How to seek forgiveness for an ethical lapse
4) How one man gained forgiveness after saying the N word and losing his job