Why Saying “That’s Unethical” Isn’t Enough – Marisa Vallbona

Marisa Vallbona, the founder and president of CIM, Inc PR and co-founder of the PR Consultants Group, discusses:
• Going beyond “that’s unethical” to understand the issues and better guide those you are advising
• What to do when people steal your ideas
• The challenges the lack of enforcement of PRSA’s Code of Ethics creates for the public relations industry

The Three Biggest Threats to Ethical Behavior in Public Relations Today: Mark Dvorak

Mark Dvorak the executive director of Golin Atlanta and an expert independent consultant, discusses the three biggest threats to ethical behavior in public relations. During the interview he also shares his insight on a variety of topics, including: what ethical guideposts to use when you are facing a new situation and how managers should support their employees in difficult ethical situations.

Ethical Issues with Behavior Change, Leaks and Transparency: Robin Schell and Stacey Smith

This week on Ethical Voices, Robin Schell and Stacey Smith, senior counsel and partners at Jackson, Jackson & Wagner discuss a number of key PR and communication ethics issues, including:
• What to do when a client asks you to anonymously leak information
• Ethical issues with transparency and in-person research
• How to ethically leverage appeals to emotion
• The one ethics guidepost every PR pro needs to keep top of mind

How to Save Your Soul as a Public Relations Professional in an Unethical Company: Joe Trahan

Dr. Joe Trahan, a 30+ year PR pro, retired Lt. Col and media trainer for more than 3,000 people a year, shares his ethics insights in a captivating interview. He discusses:
• How to save your soul when you are in an unethical company
• How fake news is eroding public trust
• Why public relations professionals and PRSA need to be stronger advocates for our profession
• The importance of standing up for what you believe in even in the face of unspeakable threats of violence