Public Relations Ethics, Loyalty and Serving the Public Interest in a Multicultural World – Ana Toro

Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:
• What you should do when a subcontractor is acting unethically
• What happens when fake news becomes the real news
• PR ethics and the constant race for relevance
• What more do we need to do with diversity and inclusion?
• The importance of the PRSA Code of Ethics

How the Most Ethical Companies Leverage The Power of Trust, Transparency, Ethics and Values in Communications and Public Relations: David Herrick

David Herrick, the managing principal of EthicOne, discusses how the most ethical companies leverage the power of trust, transparency, ethics and values in communications and public relations. Specifically he addresses:
• What are the communication best practices in the world’s most ethical companies?
• The most significant PR ethics challenge on the horizon
• How to avoid ethical greenwashing
• How to determine which societal issues on which to engage

What Are College Students Asking About Public Relations Ethics? Deb Silverman, APR, Fellow PRSA

Dr. Deb Silverman, APR, Fellow PRSA, the chair and associate professor of communication at SUNY Buffalo State shares her her insights into the top PR ethics questions and challenges facing students and young professionals.

She highlights:

– The most common PR ethics questions from college students
– What unethical activities to businesses ask interns to do for them
– What ethics exercises engage the students the most
– Where the industry is failing with ethics training

What do the World’s Most Ethical Companies Have in Common: Ethisphere’s Erica Salmon Byrne Answers that Question

Erica Salmon Byrne, executive director of the Business Ethics Leadership Alliance, for Ethisphere, sheds insight on a number of key ethics issues for business and public relations. Specifically she addresses:
• Common characteristics of the World’s Most Ethical Companies
• Best practices in ethics training
• How to be an effective ethics counselor
• Ethics challenges we will face today and tomorrow

What to Do When Your Employer Lies to You and Your Bosses Issue Conflicting Orders: Felicia Blow, APR

Joining me on this week’s episode is Felicia Blow, APR. She is the Associate Vice President for Development and Director of Campaigns at Hampton University in Virginia. Felicia consistently brings great insight and straight talk to every situation.

In our recent conversation, Felicia touched on a number of important topics including:
• How to make the ethical choice when your bosses issue conflicting orders
• What to do when your employer lies to you
• New areas of PR ethics concerns
• The best ethics advice she ever received

Three Places to Find Ethics Advice: The Mirror, The Torah and Poor Word Choices – Roger Friedensen, APR

Joining me on this week’s episode is Roger Friedensen, a partner at Forge Communications, which is a research and communication strategy firm in Raleigh, North Carolina. Roger is a great PR professional and an even better guitar player.
In this interview, Roger discusses:
• When poor word choice can cause an ethics crisis
• How technology will create new ethics dilemmas
• The power of looking in the mirror
• Practical ethics advice from the Torah

Building an Ethical Team and Avoiding Unexpected Ethics Pitfalls: Steve Cody

Joining me on this week’s episode is Steve Cody, the founder and CEO of Peppercomm, a purpose-driven, strategic, integrative communications and marketing agency. Frankly, Steve is one of the most incisive and insightful PR pros I have ever met.
In this free-wheeling discussion, Steve addressed a number of key ethical issues including:
• Unexpected ethics pitfalls
• How to build an ethical team
• Where companies and agencies fail ethically
• Ethics in research
• Diversity failures