The Three Biggest Threats to Ethical Behavior in Public Relations Today: Mark Dvorak

Mark Dvorak the executive director of Golin Atlanta and an expert independent consultant, discusses the three biggest threats to ethical behavior in public relations. During the interview he also shares his insight on a variety of topics, including: what ethical guideposts to use when you are facing a new situation and how managers should support their employees in difficult ethical situations.

Ethical Issues with Behavior Change, Leaks and Transparency: Robin Schell and Stacey Smith

This week on Ethical Voices, Robin Schell and Stacey Smith, senior counsel and partners at Jackson, Jackson & Wagner discuss a number of key PR and communication ethics issues, including:
• What to do when a client asks you to anonymously leak information
• Ethical issues with transparency and in-person research
• How to ethically leverage appeals to emotion
• The one ethics guidepost every PR pro needs to keep top of mind

How to Save Your Soul as a Public Relations Professional in an Unethical Company: Joe Trahan

Dr. Joe Trahan, a 30+ year PR pro, retired Lt. Col and media trainer for more than 3,000 people a year, shares his ethics insights in a captivating interview. He discusses:
• How to save your soul when you are in an unethical company
• How fake news is eroding public trust
• Why public relations professionals and PRSA need to be stronger advocates for our profession
• The importance of standing up for what you believe in even in the face of unspeakable threats of violence

It’s Time to Stop PR’s Addiction to Fake Newswire Metrics: Adam Ritchie

Adam Ritchie, the principal of Adam Ritchie Brand Directions, discusses a number of controversial ethical issues, including why it’s time to stop PR’s addiction to fake newswire metrics.
Other topics include:
• A lighting round of four ethical dilemmas he faced
• The insidious practice of double billing
• How Amazon is hurting public relations measurement

PR, Ethics and Artificial Intelligence: Chris Penn

Chris Penn, the co-founder and chief data scientist for Trust Insights, is one of the most insightful communications professionals I know.
In this interview, he discusses:
• What to do when your personal ethics conflict with your company’s ethics
• Ethical issues PR people will face with artificial intelligence (AI)
• What questions communications pros should ask their data scientists
• The scary thing about FaceApp people have overlooked

Ethics and PR Measurement: A Conversation with Katie Paine

Katie Paine, the CEO of Paine Publishing and a Measurement Queen, discusses a number of ethical issues around public relations measurement and analytics, including:
• How to respond to pressure to fudge numbers
• How public relations success is creating new challenges
• Ethical issues with Automated AI measurement
• Questions every PR pro should ask measurement vendors

Ethical Issues with Celebrity Foundations and People Plagiarizing Your Mother’s Obituary – Bonnie Upright

Joining me on this week’s episode is Bonnie Upright, the vice president of corporate communications for Coldwell Banker Vanguard. She is a former agency owner who has done outstanding work with celebrity foundations.

Bonnie discusses a number of key ethics issues including:

– Grappling with difficult ethical issues early in your career
– Ethical issues and best practices for managing celebrity and athlete foundations
– The story behind her mother’s viral obituary and how it has been plagiarized more than a dozen times