EthicalVoices

Category: Reputation

Total 3 Posts

2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including:

1) Addressing the diversity quota dilemma and tokenization

2) How many companies are delivering on their value-led commitments

3) How do brands balance their commitments to practical short-term issues versus long-term issues?

4) Key findings from the 2022 Brands In Motion Study

5) The two things every ethical communicator must embrace

The Changing Landscape of Business Advocacy – Dr. Holly Overton

Dr. Holly Overton, Associate Professor at the University of South Carolina and a senior research fellow with the Arthur W. Page Center for Integrity in Public Communication discusses:

1) What to do when you are on a toxic team at work

2) The changing landscape of business advocacy and what it means to PR

3) The rise of corporate social advocacy

4) What we can learn from the Page Principles

One ethics question every agency owner needs to ask before taking on a new client – Dan Tisch

Dan Tisch, the CEO of Argyle, one of Canada’s largest and best agencies, discusses:

1) What to do when you can’t convince others to do the ethically right thing

2)Why reputation matters more than image

3) One ethics question every agency owner needs to ask before taking on a new client

4) How communication professionals must prepare as the risk of deception increases daily