What to do when your client is accused of espionage and his life is threatened: Hasan Zuberi

Hasan Zuberi, the President of the PR Council of Pakistan, shares great global ethics insights and advice, including situations many of us in the U.S. never have to face including:

1) What to do when your client is accused of espionage and his life and property are threatened
2) The ethical challenges of fake news and the coronavirus
3) The evolution of public relations in Pakistan
4) Expense report ethics

How thinking like a global citizen can improve your ethical decision-making: An interview with Sony’s Cheryl Goodman

Cheryl Goodman, the head of Corporate Communication for Sony Electronics North America discusses:

1) The key communication ethics challenges for today and tomorrow

2) How to fight back against the trend toward unethical vaporware

3) What we can do to move diversity, equity and inclusion from talk to action

4) How thinking like a global citizen can improve your ethical decision-making

A Global Ethics Perspective: Taking Care of the Truth – José Manuel Velasco

José Manuel Velasco, the Past President of the Global Alliance for Public Relations and Communication Management discusses global ethics and taking care of the truth. Specifically, he addresses:

1) How to respond ethically when your company is caught making illegal payments
2) The most important PR job: Taking care of the truth
3) The importance of emphatic listening
4) How to ethically deal with emotions
5) What skills do PR pros need to be great advisors

Global Ethics and Technology Issues – How Public Relations Can Move A Company From Where It is to Where it Wants to Be: Torod Neptune

Torod Neptune, the chief communications officer at Lenovo discusses a number of key global and technology ethics issues including:
• How to move companies from the organization they are today to the one they want to be
• Living brand values globally and locally
• Why addressing ethics issues with technology requires businesses to think at the top of the stream

Public Relations Ethics, Loyalty and Serving the Public Interest in a Multicultural World – Ana Toro

Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:
• What you should do when a subcontractor is acting unethically
• What happens when fake news becomes the real news
• PR ethics and the constant race for relevance
• What more do we need to do with diversity and inclusion?
• The importance of the PRSA Code of Ethics

The PR Ethics of SMARTER Measurement, ROI and AVEs: Johna Burke, AMEC

In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:
• The ethics of AVE
• How PR agencies are using ROI Incorrectly
• The importance of a SMARTER measurement framework
• Where PR pros can get ethical measurement frameworks