Ethical Voices

Category: Global

Total 11 Posts

One ethics question every agency owner needs to ask before taking on a new client – Dan Tisch

Dan Tisch, the CEO of Argyle, one of Canada’s largest and best agencies, discusses:

1) What to do when you can’t convince others to do the ethically right thing

2)Why reputation matters more than image

3) One ethics question every agency owner needs to ask before taking on a new client

4) How communication professionals must prepare as the risk of deception increases daily

Healing the Fracturing of Humanity By Moving From Impact to Consequence: Jim Olson

Jim Olson, the former global corporate communications lead for Starbucks and US Airways and CCO at African Leadership University, graciously shared his insight and observations on a number of topics including:

1) How did Starbucks find a new, ethical option about how to deal with the presence of guns in their stores?
2) How we can help heal the fracturing of humanity by moving from impact to consequence?
3) The ethical imperative of purpose

Ethics in the Classroom: When Your PR Student is Accused of Apostasy and Treason – Quentin Langley

Quentin Langley, the author of Brandjack and an Adjunct Professor discusses a number of fascinating topics related to ethics in public relations. Specifically:
1. What to do if one of your students is accused of apostasy and treason?
2. Can ethical PR pros really follow the “Do not lie” maxim?
3. Global ethics challenges
4. Ethical challenges with brandjacking

What to do when your client is accused of espionage and his life is threatened: Hasan Zuberi

Hasan Zuberi, the President of the PR Council of Pakistan, shares great global ethics insights and advice, including situations many of us in the U.S. never have to face including:

1) What to do when your client is accused of espionage and his life and property are threatened
2) The ethical challenges of fake news and the coronavirus
3) The evolution of public relations in Pakistan
4) Expense report ethics

How thinking like a global citizen can improve your ethical decision-making: An interview with Sony’s Cheryl Goodman

Cheryl Goodman, the head of Corporate Communication for Sony Electronics North America discusses:

1) The key communication ethics challenges for today and tomorrow

2) How to fight back against the trend toward unethical vaporware

3) What we can do to move diversity, equity and inclusion from talk to action

4) How thinking like a global citizen can improve your ethical decision-making

A Global Ethics Perspective: Taking Care of the Truth – José Manuel Velasco

José Manuel Velasco, the Past President of the Global Alliance for Public Relations and Communication Management discusses global ethics and taking care of the truth. Specifically, he addresses:

1) How to respond ethically when your company is caught making illegal payments
2) The most important PR job: Taking care of the truth
3) The importance of emphatic listening
4) How to ethically deal with emotions
5) What skills do PR pros need to be great advisors

The Ethical Importance of Discernment in Public Relations: Blake Lewis

Blake Lewis, the Principal and Founder of Three Box Strategic Communications. Discusses a number of key ethics topics, including:
• Ethical traps for Millennials and Gen Z
• The importance of discernment
• How to make ethics training a regular part of your culture
• How compromise can destroy who you are

Global Ethics and Technology Issues – How Public Relations Can Move A Company From Where It is to Where it Wants to Be: Torod Neptune

Torod Neptune, the chief communications officer at Lenovo discusses a number of key global and technology ethics issues including:
• How to move companies from the organization they are today to the one they want to be
• Living brand values globally and locally
• Why addressing ethics issues with technology requires businesses to think at the top of the stream

PR Ethics Advice for the Future is Found in The Past: Scott Monty

Scott Monty, a neoclassical digital executive who led Ford’s digital and social media discusses:

• The perils of obfuscation
• The top ethics challenges facing communicators today
• How many tech companies are ethically challenged
• Ethics advice from the classics that is still relevant today

Public Relations Ethics, Loyalty and Serving the Public Interest in a Multicultural World – Ana Toro

Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:
• What you should do when a subcontractor is acting unethically
• What happens when fake news becomes the real news
• PR ethics and the constant race for relevance
• What more do we need to do with diversity and inclusion?
• The importance of the PRSA Code of Ethics