Ethical Voices

Category: Research

Total 6 Posts

What to Do When You Are Asked to Protect a Large Donor’s Reputation – Shonali Burke

Shonali Burke, a growth strategist and social expert discusses a number of ethical challenges. Including:

1) What to do when you are asked to protect a large donor’s reputation
2) Will public relations ever overcome its legacy of spin
3) New challenges with transparency and disclosure
4) How PR agencies need to adapt

Ethical Issues with Behavior Change, Leaks and Transparency: Robin Schell and Stacey Smith

This week on Ethical Voices, Robin Schell and Stacey Smith, senior counsel and partners at Jackson, Jackson & Wagner discuss a number of key PR and communication ethics issues, including:
• What to do when a client asks you to anonymously leak information
• Ethical issues with transparency and in-person research
• How to ethically leverage appeals to emotion
• The one ethics guidepost every PR pro needs to keep top of mind

Ethics, Sexism, Racism and Research: Angela Sinickas

Angela Sinickas the CEO of Sinickas Communications, discusses a number of key issues, including:
• What to do ethically when you realize you work at a company rife with sexism and racism
• Ethical missteps in the PR proposal process
• How ethics mistakes can haunt you for years (and how to overcome them)
• How to ethically deal with people with an agenda

How the Most Ethical Companies Leverage The Power of Trust, Transparency, Ethics and Values in Communications and Public Relations: David Herrick

David Herrick, the managing principal of EthicOne, discusses how the most ethical companies leverage the power of trust, transparency, ethics and values in communications and public relations. Specifically he addresses:
• What are the communication best practices in the world’s most ethical companies?
• The most significant PR ethics challenge on the horizon
• How to avoid ethical greenwashing
• How to determine which societal issues on which to engage

The PR Ethics of SMARTER Measurement, ROI and AVEs: Johna Burke, AMEC

In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:
• The ethics of AVE
• How PR agencies are using ROI Incorrectly
• The importance of a SMARTER measurement framework
• Where PR pros can get ethical measurement frameworks