This week on EthicalVoices, Damaryan Benton, the founder of The PR Habitat, Co-Chair of the Queer Frontier Collective, and an account executive for Anomaly, discusses:
1) Why you shouldn’t confuse access with alignment
2) How early-career professionals can effectively challenge tone-deaf campaigns
3) Why authentic storytelling—not social metrics—must guide the use of AI in communications
4) Where young communicators can find a group built for them
Tatevik Simonyan, the co-founder and director of communications and international relations at SPRING PR company in Armenia, discusses:
1) How to best counsel your client when they want to respond unethically to an unethical competitor
2) How to react calmly and ethically in highly emotional crises
3) Should PR create a global code of ethics for influencer marketing
4) What companies should know about PR in Armenia
Roy Reid, a senior fellow with the Stockworth Institute, and a recognized as one of the Top 100 Thought Leaders in Trustworthy Business, discusses a number of important ethics issues, including:
1) What to do when your client asks you to besmirch the competition
2) How to effectively and ethically build trust
3) What to do when employees, clients and partners break your trust
Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including:
1) How do we ethically ask questions in research?
2) What to absolutely never, ever do when conducting research for a PR campaign
3) Ethical challenges with AI in PR
Bradley Akubuiro, a partner at Bully Pulpit Interactive, discusses a number of important ethics issues including:
1) How to deal with an ethical quandary: Career advancement or decency?
2) How to effectively serve as the conscience of an organization
3) How to deal with issues in a hyper-politicized environment
Candace Hamana, the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association discusses a number of important ethics issues, including:
1) What to do when your employer doesn’t let you act in true faith
2) How to make land acknowledgements more than a performative action
3) The importance of cultural contexts
Brian Peterson, the principal of Greater Life Communications, discusses a number of important ethics issues, including:
1) How respect can effectively address unethical situations
2) The ethical threat of incivility
3) How public relations professionals are failing and what we can do
4) The need for a culture of kindness
Thank you! Ethical Voices: Practicing Public Relations with Integrity book launched a month early. And it quickly became the #1 and #5 new public relations book (print and kindle) on Amazon.
For Ethics Month, I wanted to look at new topics and geographies. Joining me this week is Alex Dance, the Managing Director of ERA Communications in Cambodia.
He discusses several important ethics issues, including:
1) What should you do when clients are even tangentially affiliated with a coup?
2) The state of misinformation in Cambodia
3) The impact of influencers on Cambodians
4) Ethical challenges with clickbait
Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including:
1) The ethical challenges of weaponized communication
2) Avoiding thought-terminating cliches
3) What is the one tool or word, PR pros should retire
4) Why we need to think of meaning, not just tactics