EthicalVoices

Category: Healthcare

Total 10 Posts

One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including:

1) One key PR ethics lesson from the Pulse nightclub shooting

2) How to protect your (and your team’s) mental health in crisis situations

3) Ethical issues in internal communications

Bringing True, Ethical Authenticity to Multicultural Communications – Jennifer Gonzalez

Jennifer Gonzalez, the senior vice president of multicultural strategy at C+C (and my colleague) discusses a number of important ethics issues, including:

1) What to do when you know your prospect’s multicultural program does not align with the community’s needs

2) Ethical issues in partnering with community-based organizations

3) Why sometimes being equitable requires you to say no

How to Speak Up Effectively When You Are Asked to Compromise Your Personal Ethics

Sherry Feldberg, a seasoned healthcare communication professional who is now the principal of Leadership Journey discusses:

1) What to do when your boss asks you to burn bridges?

2) How to speak up effectively when you are asked to compromise your personal ethics

3) The importance of building trusted relationships

4) The need to show vulnerability as a leader

Top Ethics Challenges in Healthcare Communication, Patient Engagement and Collaboration: Kelli Bravo

Kelli Bravo, the vice president of healthcare and life sciences for Pegasystems, discusses a number of important ethical issues, including:

1) The ethical considerations in admitting an error in your software
2) How do we ethically fix what is broken in the healthcare system
3) Top ethics challenges in healthcare communication, patient engagement and collaboration
4) How do you ethically balance transparency and confidentiality

What’s Legal Isn’t Always Ethical: Keeping Your Company on the Right Path – Garland Stansell

Garland Stansell, the Chief Communications Officer for Children’s of Alabama, and the 2020 National Chair of PRSA shares his insight on a number of key ethics issues, including:
• Why sharing the bare minimum is often not the best course
• Why you must address issues head on when you are considered guilty by association
• Why we must resist the tyranny of urgency
• How every ethical PR professional can counteract negative perceptions of the profession

Ethical Issues in Healthcare PR and the Challenges of Data Permanence – Erica Sniad Morgenstern

Erica Sniad Morgenstern, the vice president of marketing communications of Welltok, discusses a number of important ethical issues, including:
1) Challenges of talking a tough stand with senior executives to keep your organization on message
2) Data permanence and one thing to never do if you issue incorrect data
3) Ethical issues created by the decline of original reporting
4) Ethical issues in the healthcare/HCIT industry
5) Why the best ethics advice may come from the TSA

Why Ethical PR People Must Be Careful Who They Trust And Always Be Skeptical – Lou Capozzi

Lou Capozzi, the former chairman of MSL, and former president of the PRSA Foundation, shares some great insight including:
• Why you must be careful who you trust
• What every in-house PR pro needs to be ready to do
• How to determine what brands you will represent
• The importance of being skeptical