Ethical Issues in Healthcare PR and the Challenges of Data Permanence – Erica Sniad Morgenstern

Erica Sniad Morgenstern, the vice president of marketing communications of Welltok, discusses a number of important ethical issues, including:
1) Challenges of talking a tough stand with senior executives to keep your organization on message
2) Data permanence and one thing to never do if you issue incorrect data
3) Ethical issues created by the decline of original reporting
4) Ethical issues in the healthcare/HCIT industry
5) Why the best ethics advice may come from the TSA