The Rising Threat of Disinformation for Hire: Special Interview with Buzzfeed News’ Craig Silverman

Joining me on this week’s episode is Craig Silverman, a reporter at Buzzfeed, who along with two of his colleagues in January wrote one of the most chilling articles I have read in a while, “Disinformation for Hire: How a New Breed of PR Firms is Selling Lies Online”. I wanted to have him as a guest to discuss the article and its implications for communication professionals and society.

This Week in PR Ethics: 1/23/2020: Corporate Ethics Gap, Disinformation and Cheating is Not Condoned

Today starts a new chapter in EthicalVoices. Every Thursday I will share ethical issues of the week. The objective is to highlight key issues for educators to use in their classrooms and professionals to use in their organizations.

This week we look at the corporate ethics gap, disinformation and how cheating is not condoned.

Ethical Challenges with the Growing Cancel Culture – Paul Omodt

Paul Omodt, the principal of Omodt and Associates and crisis expert discusses a number of key ethics issues, including:

1) Why speed is not always your ally
2) Ethical challenges with the growing “cancel culture”
3) How to seek forgiveness for an ethical lapse
4) How one man gained forgiveness after saying the N word and losing his job

Being an Effective Counselor During Difficult and Heart-Wrenching Ethical Situations – Michelle Egan

Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including:
• Who owns the work you create at a company? And what do you do when a former co-worker asks for it?
• What to do when your company’s equipment causes the death a Middle schooler?
• Fighting the attack on the free flow of information
• How do you balance privacy with transparency?

The Most Ethical PR Professionals Don’t Just Fight Fires, They Prevent Them – Melanie Ensign

Melanie Ensign the head of security, privacy, and engineering communications for Uber discusses:

1) Why the best PR pros focus on stopping fires before they begin, rather than responding to a crisis
2) The ethical and cognitive challenges of marketing with FUD (fear, uncertainty and doubt)
3) Why SCUBA diving is a great guide for change management
4) Common ethical mistakes with measurement – and why we need to stop confusing coverage with action

How One Innocent Question Can Cause A Huge Ethical Challenge – Kirk Hazlett, APR, Fellow PRSA

Joining me on this week’s Ethical Voices episode is Kirk Hazlett, APR, Fellow PRSA, an adjunct professor of communication at the University of Tampa and a PR pro with 35 years of experience with the federal government and non-profits.
Kirk provides some great advice and anecdotes including:
• How an innocent question can cause a huge ethical challenge
• Why you need to question everything
• The best ethics advice he ever received

What to Do When Your Employer Lies to You and Your Bosses Issue Conflicting Orders: Felicia Blow, APR

Joining me on this week’s episode is Felicia Blow, APR. She is the Associate Vice President for Development and Director of Campaigns at Hampton University in Virginia. Felicia consistently brings great insight and straight talk to every situation.

In our recent conversation, Felicia touched on a number of important topics including:
• How to make the ethical choice when your bosses issue conflicting orders
• What to do when your employer lies to you
• New areas of PR ethics concerns
• The best ethics advice she ever received