EthicalVoices

Category: Big Data

Total 5 Posts

Data Ethics Advice for Public Relations Professionals – Adam Blacker

Adam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including:

1) When to ethically pass on a media opportunity

2) Why you need to think of the long game when it comes to data

3) How to decide if you have enough data for an accurate pitch

4) The ethics of data collection

Ethical Issues in Healthcare PR and the Challenges of Data Permanence – Erica Sniad Morgenstern

Erica Sniad Morgenstern, the vice president of marketing communications of Welltok, discusses a number of important ethical issues, including:
1) Challenges of talking a tough stand with senior executives to keep your organization on message
2) Data permanence and one thing to never do if you issue incorrect data
3) Ethical issues created by the decline of original reporting
4) Ethical issues in the healthcare/HCIT industry
5) Why the best ethics advice may come from the TSA

PR, Ethics and Artificial Intelligence: Chris Penn

Chris Penn, the co-founder and chief data scientist for Trust Insights, is one of the most insightful communications professionals I know.
In this interview, he discusses:
• What to do when your personal ethics conflict with your company’s ethics
• Ethical issues PR people will face with artificial intelligence (AI)
• What questions communications pros should ask their data scientists
• The scary thing about FaceApp people have overlooked

The PR Ethics of SMARTER Measurement, ROI and AVEs: Johna Burke, AMEC

In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:
• The ethics of AVE
• How PR agencies are using ROI Incorrectly
• The importance of a SMARTER measurement framework
• Where PR pros can get ethical measurement frameworks