EthicalVoices

Category: crisis

Total 17 Posts

Being an Effective Counselor During Difficult and Heart-Wrenching Ethical Situations – Michelle Egan

By • December 16, 2019 • 0 Comments
Being an Effective Counselor During Difficult and Heart-Wrenching Ethical Situations - Michelle Egan

Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including:
• Who owns the work you create at a company? And what do you do when a former co-worker asks for it?
• What to do when your company’s equipment causes the death a Middle schooler?
• Fighting the attack on the free flow of information
• How do you balance privacy with transparency?

The Most Ethical PR Professionals Don’t Just Fight Fires, They Prevent Them – Melanie Ensign

By • December 9, 2019 • 1 Comment
The Most Ethical PR Professionals Don't Just Fight Fires, They Prevent Them - Melanie Ensign

Melanie Ensign the head of security, privacy, and engineering communications for Uber discusses:

1) Why the best PR pros focus on stopping fires before they begin, rather than responding to a crisis
2) The ethical and cognitive challenges of marketing with FUD (fear, uncertainty and doubt)
3) Why SCUBA diving is a great guide for change management
4) Common ethical mistakes with measurement – and why we need to stop confusing coverage with action

How to Effectively Counsel the C-Suite on Ethics: Jim Lukaszweski

By • November 4, 2019 • 4 Comments
How to Effectively Counsel the C-Suite on Ethics: Jim Lukaszweski

Jim Lukaszewski, one of America’s most respected crisis and ethics counselors for the C-Suite at global brands, discusses:
• How to most effectively counsel senior executives around ethics issues
• How to speak up and be heard when you notice an ethical lapse
• How all ethics lapses are intentional and what it means

Why Ethical PR People Must Be Careful Who They Trust And Always Be Skeptical – Lou Capozzi

By • June 10, 2019 • 1 Comment
Lou Capozzi discusses with Ethical Voices why PR pros need to be careful who they trust

Lou Capozzi, the former chairman of MSL, and former president of the PRSA Foundation, shares some great insight including:
• Why you must be careful who you trust
• What every in-house PR pro needs to be ready to do
• How to determine what brands you will represent
• The importance of being skeptical

How One Innocent Question Can Cause A Huge Ethical Challenge – Kirk Hazlett, APR, Fellow PRSA

By • March 4, 2019 • 4 Comments
Kirk Hazlett discusses how one innocent question can create an ethical dilemma

Joining me on this week’s Ethical Voices episode is Kirk Hazlett, APR, Fellow PRSA, an adjunct professor of communication at the University of Tampa and a PR pro with 35 years of experience with the federal government and non-profits.
Kirk provides some great advice and anecdotes including:
• How an innocent question can cause a huge ethical challenge
• Why you need to question everything
• The best ethics advice he ever received

Ethics, 9/11, Influencers and Agency Finances – Martin Waxman

By • December 10, 2018 • 0 Comments
InsidePR co-hose speaks with Ethical Voices

I first met Martin more than a decade ago through PRSA’s Counselors Academy. He is one of the most genuine and thoughtful PR professionals and has turned his focus to helping educate others. He is one of the weekly hosts of the Inside PR podcast and was kind enough to agree to an Ethical Voices interview.

In this week’s Ethical Voices interview, Martin discusses:

How he and P&G responded to a campaign that happened during 9/11
What agencies should consider when writing off expenses during a crisis
Third-party influencers and disclosure
The best ethics advice he ever received

Ethics, Anthrax and Changing Consumer Behavior – Judy DeRango Wicks

By • December 3, 2018 • 2 Comments
How to ethically respond to false information

Judy DeRango Wicks, APR, Fellow PRSA, and I had the pleasure of working together for more than a decade while I led the Schwartz Communications’ Fiserv team. Together, we changed the way of millions of Americans bank and pay bills, moving from writing and mailing checks to paying bills online.

In this Ethical Voices interview, Judy discusses:

The ethics of determining if you should respond to a false, but tempting, claim
Ethics concerns in research and data
Instilling ethical decision-making across the corporate communications team
The best ethics advice she received

About EthicalVoices

EthicalVoices is a weekly blog and podcast designed to share the real ethical challenges faced by real communications professionals.

The goal is to educate, inform and inspire and serve as a practical resource for the 200,000 communications professionals that serve as ethical stewards of their organizations each and every day.

Ethics Resources

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