Being an Effective Counselor During Difficult and Heart-Wrenching Ethical Situations – Michelle Egan

Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including:
• Who owns the work you create at a company? And what do you do when a former co-worker asks for it?
• What to do when your company’s equipment causes the death a Middle schooler?
• Fighting the attack on the free flow of information
• How do you balance privacy with transparency?

Why Saying “That’s Unethical” Isn’t Enough – Marisa Vallbona

Marisa Vallbona, the founder and president of CIM, Inc PR and co-founder of the PR Consultants Group, discusses:
• Going beyond “that’s unethical” to understand the issues and better guide those you are advising
• What to do when people steal your ideas
• The challenges the lack of enforcement of PRSA’s Code of Ethics creates for the public relations industry

Leadership Challenges of Ethics and Intellectual Property: Elise Mitchell, APR

Joining me on this week’s episode is Elise Mitchell, the chairman of Mitchell Communications Group and CEO of the Dentsu Public Relations network. Elise is one of the most inspiring and insightful communications executives whom I have ever met and the author of a great book on leadership: Leading Through the Turn.
In a very engaging discussion, Elise highlights:
• Ethics issues with Intellectual Property
• How to avoid accidentally infringing on other companies’ IP
• Companies stealing agencies IP
• Creating a culture of try
• The best ethics advice she ever received