Three Places to Find Ethics Advice: The Mirror, The Torah and Poor Word Choices – Roger Friedensen, APR

Joining me on this week’s episode is Roger Friedensen, a partner at Forge Communications, which is a research and communication strategy firm in Raleigh, North Carolina. Roger is a great PR professional and an even better guitar player.
In this interview, Roger discusses:
• When poor word choice can cause an ethics crisis
• How technology will create new ethics dilemmas
• The power of looking in the mirror
• Practical ethics advice from the Torah

How to Tell Someone They Are Being Unethical – Dave Close

Joining me on this week’s episode is Dave Close, the retired managing director of MSL Boston. I have known Dave for more than 25 years and frankly I do not know anyone who is a better example of character, ethics and compassion.

In the interview, Dave discusses a number of topics including:

How to tell a client they are being unethical
Little ethics fails: avoiding the slippery slope
Ethics challenges and new business
The best ethics advice he ever received

Ethics, Anthrax and Changing Consumer Behavior – Judy DeRango Wicks

Judy DeRango Wicks, APR, Fellow PRSA, and I had the pleasure of working together for more than a decade while I led the Schwartz Communications’ Fiserv team. Together, we changed the way of millions of Americans bank and pay bills, moving from writing and mailing checks to paying bills online.

In this Ethical Voices interview, Judy discusses:

The ethics of determining if you should respond to a false, but tempting, claim
Ethics concerns in research and data
Instilling ethical decision-making across the corporate communications team
The best ethics advice she received