Cheryl Goodman, the head of Corporate Communication for Sony Electronics North America discusses:
1) The key communication ethics challenges for today and tomorrow
2) How to fight back against the trend toward unethical vaporware
3) What we can do to move diversity, equity and inclusion from talk to action
4) How thinking like a global citizen can improve your ethical decision-making
Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:
1) How to navigate situations where your values and your organizations values differ
2) Why good managers think of themselves as the mayor of a small town
3) Will GenZ succeed where the Boomers failed?
4) What we need to do to thrive ethically in an era of disruption
Karen Swim, APR, the President and CEO of Words for Hire discusses:
– What to do when your friend acts unethically
– What to do when your organization values results over ethical behavior
– Why every PR person needs to step up and be an ethics champion
– Why ethics cannot be a uniform you wear
Jessica Graham, president of Fionix Consulting discusses what to do when your boss asks you to spread dirt on a competitor, how to ethically handle a public health crisis, what we can learn from the Rotary Club and other ethical issues.
Erica Sniad Morgenstern, the vice president of marketing communications of Welltok, discusses a number of important ethical issues, including:
1) Challenges of talking a tough stand with senior executives to keep your organization on message
2) Data permanence and one thing to never do if you issue incorrect data
3) Ethical issues created by the decline of original reporting
4) Ethical issues in the healthcare/HCIT industry
5) Why the best ethics advice may come from the TSA
Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including:
• Who owns the work you create at a company? And what do you do when a former co-worker asks for it?
• What to do when your company’s equipment causes the death a Middle schooler?
• Fighting the attack on the free flow of information
• How do you balance privacy with transparency?
Melanie Ensign the head of security, privacy, and engineering communications for Uber discusses:
1) Why the best PR pros focus on stopping fires before they begin, rather than responding to a crisis
2) The ethical and cognitive challenges of marketing with FUD (fear, uncertainty and doubt)
3) Why SCUBA diving is a great guide for change management
4) Common ethical mistakes with measurement – and why we need to stop confusing coverage with action
Tim O’Brien, the founder of O’Brien Communications and host of the Shaping Opinion podcast discusses the ethical dangers of deplatforming and relative ethics.
Jim Lukaszewski, one of America’s most respected crisis and ethics counselors for the C-Suite at global brands, discusses:
• How to most effectively counsel senior executives around ethics issues
• How to speak up and be heard when you notice an ethical lapse
• How all ethics lapses are intentional and what it means
Torod Neptune, the chief communications officer at Lenovo discusses a number of key global and technology ethics issues including:
• How to move companies from the organization they are today to the one they want to be
• Living brand values globally and locally
• Why addressing ethics issues with technology requires businesses to think at the top of the stream