Troy Brown, the President of one50one, discusses a number of key ethics issues, including:
1) How to respond when people try to marginalize you
2) The unethical myth of we can’t find diverse candidates
3) Ethical issues with influencer marketing
4) Ethics of Blockchain and Digital IP
Bestselling marketing and CX author, and inspirational speaker Jay Baer discusses the ethics lessons you can learn from beer, football and food.
Specifically:
1) How to ethically work for competing companies
2) The rampant issue of IP Theft
3) Restaurants’ ethical dilemma: COVID disclosure
Marcy Massura, the CEO of MM & Company, discusses client dishonesty, Wikipedia, PR super powers and how they are misused, and inherent ethical biases in the social media infrastructure.
Chris Penn, the co-founder and chief data scientist for Trust Insights, is one of the most insightful communications professionals I know.
In this interview, he discusses:
• What to do when your personal ethics conflict with your company’s ethics
• Ethical issues PR people will face with artificial intelligence (AI)
• What questions communications pros should ask their data scientists
• The scary thing about FaceApp people have overlooked
Peter Shankman, entrepreneur, author and amazing connector touches on a number of ethics issues facing entrepreneurs and communicators including:
• How to ethically thrive in a climate where lying is expected
• Are businesses really walking the walk when it comes to ethical behavior?
• The impact of new technologies on ethics and communication