Darryl Salerno, the owner of Second Quadrant Solutions, which has helped more than a hundred small, mid-sized and large agencies improve their performance and profitability, discusses a number of key ethics issues, including:
• Why you can’t buy your clients televisions
• The ethics of time sheets
Scott Monty, a neoclassical digital executive who led Ford’s digital and social media discusses:
• The perils of obfuscation
• The top ethics challenges facing communicators today
• How many tech companies are ethically challenged
• Ethics advice from the classics that is still relevant today
Joining me on this week’s episode is Bonnie Upright, the vice president of corporate communications for Coldwell Banker Vanguard. She is a former agency owner who has done outstanding work with celebrity foundations.
Bonnie discusses a number of key ethics issues including:
– Grappling with difficult ethical issues early in your career
– Ethical issues and best practices for managing celebrity and athlete foundations
– The story behind her mother’s viral obituary and how it has been plagiarized more than a dozen times
I figure everyone is either still gone for the long July 4th weekend, or is insanely busy covering for those that are out, so Ethical Voices this week will be a snapshot of exclusive content normally only available on the podcast.
Patrice Tanaka, co-founder of three award winning PR and marketing agencies and currently the Chief Joy Officer at Joyful Planet discusses number of key topics including:
• What questions should you ask to make sure you are hiring ethical people?
• How can you really demonstrate to your employees the importance of living your ethical code?
• Should you only hire people that know ballroom dancing?
Joining me this week on Ethical Voices is Gary McCormick, APR, Fellow PRSA. He is a past president of PRSA, owns his own consulting firm, previously worked in marketing and public relations for Scripps Networks Interactive, the parent company of cable networks HGTV, Food Network, and the Travel Channel, and
In a wide-ranging conversation, Fred Cook, the Chairman of Golin and the Director of the USC Center for Public Relations discusses a number of important issues, including:
• Why understanding communications is not enough for ethical PR pros
• Where there is a disconnect between CEOs and PR pros
• Thriving as the challenge of fake news increases
• The business impact of ethical lapses by agencies
Lou Capozzi, the former chairman of MSL, and former president of the PRSA Foundation, shares some great insight including:
• Why you must be careful who you trust
• What every in-house PR pro needs to be ready to do
• How to determine what brands you will represent
• The importance of being skeptical
Michael Smart, a leading media relations trainer and coach discusses ethical pitfalls PR pros may face in media relations and shares practical advice on how to avoid them, including:
• Why you should always choose ethics over revenue
• Ethical challenges in media relations
• Why every PR pro needs a freedom fund
Cheryl Procter-Rogers, APR, Fellow PRSA, a PR and business strategist discusses:
• What to do when you are asked to spread bad information about a competitor
• Tips for creating an ethical decision framework
• How NASCAR helped her fight confirmation bias