What to Do When You Are Asked to Protect a Large Donor’s Reputation – Shonali Burke

Shonali Burke, a growth strategist and social expert discusses a number of ethical challenges. Including:

1) What to do when you are asked to protect a large donor’s reputation
2) Will public relations ever overcome its legacy of spin
3) New challenges with transparency and disclosure
4) How PR agencies need to adapt

Ethical Issues with Celebrity Foundations and People Plagiarizing Your Mother’s Obituary – Bonnie Upright

Joining me on this week’s episode is Bonnie Upright, the vice president of corporate communications for Coldwell Banker Vanguard. She is a former agency owner who has done outstanding work with celebrity foundations.

Bonnie discusses a number of key ethics issues including:

– Grappling with difficult ethical issues early in your career
– Ethical issues and best practices for managing celebrity and athlete foundations
– The story behind her mother’s viral obituary and how it has been plagiarized more than a dozen times