Helio Fred Garcia, President of Logos Consulting Group discusses a number of important ethics issues including:
1) When and where do you draw the ethical line?
2) How structures and clear protocols make courage less necessary in ethical dilemmas
3) What can we learn from Bernays’ definition of public relations?
4) What are some positive ethics lessons from Goldman Sachs
5) Three key elements in determining the “right” thing to do
Bestselling marketing and CX author, and inspirational speaker Jay Baer discusses the ethics lessons you can learn from beer, football and food.
Specifically:
1) How to ethically work for competing companies
2) The rampant issue of IP Theft
3) Restaurants’ ethical dilemma: COVID disclosure
Mark Cautela, the Head of Communications for Harvard Business School, discusses a number of important ethics topics including:
1) Why you need to act quickly and decisively on even small ethics concerns
2) When company and team before self is not ethically appropriate
3) What to do when your boss asks you to fudge numbers on an award
Joining me on this week’s episode to discuss setting ethical boundaries is Tracy Schario, APR of MITRE. She discusses:
1) How do you set ethical boundaries with your boss?
2) What work can a department ethically claim as its own?
3) Are the unexpected ethics benefits that will come out of businesses reaction to COVID?
4) How do you effectively set ethical boundaries with partners?
Kelli Bravo, the vice president of healthcare and life sciences for Pegasystems, discusses a number of important ethical issues, including:
1) The ethical considerations in admitting an error in your software
2) How do we ethically fix what is broken in the healthcare system
3) Top ethics challenges in healthcare communication, patient engagement and collaboration
4) How do you ethically balance transparency and confidentiality
Today is Labor Day in the United States, so this week I will be taking a break from my labors of bringing you insightful ethics interviews content. But I have assembled some links and hashtags to help you keep informed about ethics in communication.
Erin Callanan, the director of media relations for WGBH, discusses a number of ethics challenges including:
1) What to do when you are asked to make inflated claims
2) Balancing the desire to bring in revenue with the desire to only work with clients you believe in
3) How to combat misinformation
Joining me on this week’s episode is David Calusdian, the President of Sharon Merrill Associates David is my first guest who focuses on investor relations. He shares his insight on a number of key topics, including:
1) Should you work with someone when their values do not align with yours?
2) What are ethical issues companies face with ESG
3) Core ethical issues with investor relations
Dan Tisch, the CEO of Argyle, one of Canada’s largest and best agencies, discusses:
1) What to do when you can’t convince others to do the ethically right thing
2)Why reputation matters more than image
3) One ethics question every agency owner needs to ask before taking on a new client
4) How communication professionals must prepare as the risk of deception increases daily
Tara McDonagh, the president of Tara McDonagh Communications caught my attention with a LinkedIn post in June, where she stated if it’s not painful at times to stand by your core values, you’re doing it wrong.
During our discussion, Tara highlighted:
1) How do you stay true to your values and not simply chase the money?
2) Why you need to focus on character, not reputation
3) Why you can’t rely on others’ moral compasses