Ethics and PR Measurement: A Conversation with Katie Paine

Katie Paine, the CEO of Paine Publishing and a Measurement Queen, discusses a number of ethical issues around public relations measurement and analytics, including:
• How to respond to pressure to fudge numbers
• How public relations success is creating new challenges
• Ethical issues with Automated AI measurement
• Questions every PR pro should ask measurement vendors

Ethical Issues with Celebrity Foundations and People Plagiarizing Your Mother’s Obituary – Bonnie Upright

Joining me on this week’s episode is Bonnie Upright, the vice president of corporate communications for Coldwell Banker Vanguard. She is a former agency owner who has done outstanding work with celebrity foundations.

Bonnie discusses a number of key ethics issues including:

– Grappling with difficult ethical issues early in your career
– Ethical issues and best practices for managing celebrity and athlete foundations
– The story behind her mother’s viral obituary and how it has been plagiarized more than a dozen times

How to Hire Ethical People – Patrice Tanaka

Patrice Tanaka, co-founder of three award winning PR and marketing agencies and currently the Chief Joy Officer at Joyful Planet discusses number of key topics including:
• What questions should you ask to make sure you are hiring ethical people?
• How can you really demonstrate to your employees the importance of living your ethical code?
• Should you only hire people that know ballroom dancing?

Ethical Challenges in Environmental Communications – Gary McCormick

Joining me this week on Ethical Voices is Gary McCormick, APR, Fellow PRSA. He is a past president of PRSA, owns his own consulting firm, previously worked in marketing and public relations for Scripps Networks Interactive, the parent company of cable networks HGTV, Food Network, and the Travel Channel, and has decades of experience in…

Ethics, Communications, Business and Fake News – A Conversation with Fred Cook

In a wide-ranging conversation, Fred Cook, the Chairman of Golin and the Director of the USC Center for Public Relations discusses a number of important issues, including:
• Why understanding communications is not enough for ethical PR pros
• Where there is a disconnect between CEOs and PR pros
• Thriving as the challenge of fake news increases
• The business impact of ethical lapses by agencies

How Organizations Can Learn From Ethical Challenges – Matt Kucharski

Matt Kucharski, the President of Padilla, a public relations agency that builds, grows, and protects brands worldwide discusses how good organizations can learn from ethical challenges. He also shares some great advice on:
• Four ethical challenges PR agency employees can face
• How to use agency values to work through client conflicts
• How to best deal with unethical client behavior
• Why ethics training should not be an annual checkup