How Organizations Can Learn From Ethical Challenges – Matt Kucharski

Matt Kucharski, the President of Padilla, a public relations agency that builds, grows, and protects brands worldwide discusses how good organizations can learn from ethical challenges. He also shares some great advice on:
• Four ethical challenges PR agency employees can face
• How to use agency values to work through client conflicts
• How to best deal with unethical client behavior
• Why ethics training should not be an annual checkup

Ethics Advice From Peter Shankman: Thriving Ethically In a Climate of Lying

Peter Shankman, entrepreneur, author and amazing connector touches on a number of ethics issues facing entrepreneurs and communicators including:
• How to ethically thrive in a climate where lying is expected
• Are businesses really walking the walk when it comes to ethical behavior?
• The impact of new technologies on ethics and communication

Public Relations Ethics, Loyalty and Serving the Public Interest in a Multicultural World – Ana Toro

Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:
• What you should do when a subcontractor is acting unethically
• What happens when fake news becomes the real news
• PR ethics and the constant race for relevance
• What more do we need to do with diversity and inclusion?
• The importance of the PRSA Code of Ethics

How the Most Ethical Companies Leverage The Power of Trust, Transparency, Ethics and Values in Communications and Public Relations: David Herrick

David Herrick, the managing principal of EthicOne, discusses how the most ethical companies leverage the power of trust, transparency, ethics and values in communications and public relations. Specifically he addresses:
• What are the communication best practices in the world’s most ethical companies?
• The most significant PR ethics challenge on the horizon
• How to avoid ethical greenwashing
• How to determine which societal issues on which to engage