Lou Capozzi, the former chairman of MSL, and former president of the PRSA Foundation, shares some great insight including:
• Why you must be careful who you trust
• What every in-house PR pro needs to be ready to do
• How to determine what brands you will represent
• The importance of being skeptical
Matt Kucharski, the President of Padilla, a public relations agency that builds, grows, and protects brands worldwide discusses how good organizations can learn from ethical challenges. He also shares some great advice on:
• Four ethical challenges PR agency employees can face
• How to use agency values to work through client conflicts
• How to best deal with unethical client behavior
• Why ethics training should not be an annual checkup
Rather than have a regular post, I’m asking people to take a moment and reflect and think about what we complain about regularly and how that right to complain was bought by the people that served and came before us. Then spend the time with your loved ones and be thankful.
For those that want to read more, following are two of the most moving texts I have ever read.
Michael Smart, a leading media relations trainer and coach discusses ethical pitfalls PR pros may face in media relations and shares practical advice on how to avoid them, including:
• Why you should always choose ethics over revenue
• Ethical challenges in media relations
• Why every PR pro needs a freedom fund
Cheryl Procter-Rogers, APR, Fellow PRSA, a PR and business strategist discusses:
• What to do when you are asked to spread bad information about a competitor
• Tips for creating an ethical decision framework
• How NASCAR helped her fight confirmation bias
Beth Monaghan, co-founder and CEO of Inkhouse discusses a number of key PR ethics challenges, including:
– What to do when your client asks you to leak confidential documents
– How to ethically handle high-performing, toxic employees
– Steps every agency and business can take to help drive panel diversity
Peter Shankman, entrepreneur, author and amazing connector touches on a number of ethics issues facing entrepreneurs and communicators including:
• How to ethically thrive in a climate where lying is expected
• Are businesses really walking the walk when it comes to ethical behavior?
• The impact of new technologies on ethics and communication
Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:
• What you should do when a subcontractor is acting unethically
• What happens when fake news becomes the real news
• PR ethics and the constant race for relevance
• What more do we need to do with diversity and inclusion?
• The importance of the PRSA Code of Ethics
David Herrick, the managing principal of EthicOne, discusses how the most ethical companies leverage the power of trust, transparency, ethics and values in communications and public relations. Specifically he addresses:
• What are the communication best practices in the world’s most ethical companies?
• The most significant PR ethics challenge on the horizon
• How to avoid ethical greenwashing
• How to determine which societal issues on which to engage
Michael Lasky, the co-chair of the litigation practice group of Davis and Gilbert, shares great insight on a number of topics including:
• The ethics of talent migration
• The intersection of creativity, ethics and legality
