What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including:

1) Why corporations need to be careful they aren’t the ones spreading misinformation

2) Ethics of data analysis

3) Why PR pros need to change their definition of media

How Much Human Agency Do We Require in Public Relations? – Ant Cousins

This week Ant Cousins, the Executive Director of AI Strategy at Cision, discusses a number of important issues, including:

• Cision’s AI ethics policy
• The ethics implications of the use of AI in public relations
• How much human agency do we require in public relations?
• The most concerning AI ethics issues
• Where should PR pros start when they want to learn more about AI?

Bringing True, Ethical Authenticity to Multicultural Communications – Jennifer Gonzalez

Jennifer Gonzalez, the senior vice president of multicultural strategy at C+C (and my colleague) discusses a number of important ethics issues, including:

1) What to do when you know your prospect’s multicultural program does not align with the community’s needs

2) Ethical issues in partnering with community-based organizations

3) Why sometimes being equitable requires you to say no

Succeeding with Conscience: Navigating Ethical Challenges in Career Growth – Bradley Akubuiro

Bradley Akubuiro, a partner at Bully Pulpit Interactive, discusses a number of important ethics issues including:

1) How to deal with an ethical quandary: Career advancement or decency?

2) How to effectively serve as the conscience of an organization

3) How to deal with issues in a hyper-politicized environment

Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications – Zainab Chaudary

Zainab Chaudary, Senior Vice President at New Heights Communications discusses several key ethics issues, including:

1) Lost opportunities: lessons learned from the Muslim Ban Supreme Court case

2) Navigating the tension: ethically balancing client desires and media success

3) Why you need to go beyond mission, vision and values

4) How to break down the silos in advocacy communication