How the Most Ethical Companies Leverage The Power of Trust, Transparency, Ethics and Values in Communications and Public Relations: David Herrick

David Herrick, the managing principal of EthicOne, discusses how the most ethical companies leverage the power of trust, transparency, ethics and values in communications and public relations. Specifically he addresses:
• What are the communication best practices in the world’s most ethical companies?
• The most significant PR ethics challenge on the horizon
• How to avoid ethical greenwashing
• How to determine which societal issues on which to engage

What Are College Students Asking About Public Relations Ethics? Deb Silverman, APR, Fellow PRSA

Dr. Deb Silverman, APR, Fellow PRSA, the chair and associate professor of communication at SUNY Buffalo State shares her her insights into the top PR ethics questions and challenges facing students and young professionals.

She highlights:

– The most common PR ethics questions from college students
– What unethical activities to businesses ask interns to do for them
– What ethics exercises engage the students the most
– Where the industry is failing with ethics training

The PR Ethics of SMARTER Measurement, ROI and AVEs: Johna Burke, AMEC

In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:
• The ethics of AVE
• How PR agencies are using ROI Incorrectly
• The importance of a SMARTER measurement framework
• Where PR pros can get ethical measurement frameworks

What Are the Top Ethics Challenges, Skills and Deficiencies Facing Public Relations Professionals? Marlene Neill, PhD, APR

Marlene Neill, PhD, APR, assistant professor at Baylor University and a top PR and ethics researcher discusses:
• What are the top ethics issues facing public relations professionals
• What are the top ethics KSAs for public relations professionals
• What ethics skills are PR professionals lacking
• How PR professionals can help

What do the World’s Most Ethical Companies Have in Common: Ethisphere’s Erica Salmon Byrne Answers that Question

Erica Salmon Byrne, executive director of the Business Ethics Leadership Alliance, for Ethisphere, sheds insight on a number of key ethics issues for business and public relations. Specifically she addresses:
• Common characteristics of the World’s Most Ethical Companies
• Best practices in ethics training
• How to be an effective ethics counselor
• Ethics challenges we will face today and tomorrow

How One Innocent Question Can Cause A Huge Ethical Challenge – Kirk Hazlett, APR, Fellow PRSA

Joining me on this week’s Ethical Voices episode is Kirk Hazlett, APR, Fellow PRSA, an adjunct professor of communication at the University of Tampa and a PR pro with 35 years of experience with the federal government and non-profits.
Kirk provides some great advice and anecdotes including:
• How an innocent question can cause a huge ethical challenge
• Why you need to question everything
• The best ethics advice he ever received

What to Do When Your Employer Lies to You and Your Bosses Issue Conflicting Orders: Felicia Blow, APR

Joining me on this week’s episode is Felicia Blow, APR. She is the Associate Vice President for Development and Director of Campaigns at Hampton University in Virginia. Felicia consistently brings great insight and straight talk to every situation.

In our recent conversation, Felicia touched on a number of important topics including:
• How to make the ethical choice when your bosses issue conflicting orders
• What to do when your employer lies to you
• New areas of PR ethics concerns
• The best ethics advice she ever received