Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including:
1) How to avoid using people as props and authentically engage
2) Ethics challenges with assumptions
3) How to effectively engage and learn from diverse audiences
4) How to effectively advance social justice issues
Roy Reid, a senior fellow with the Stockworth Institute, and a recognized as one of the Top 100 Thought Leaders in Trustworthy Business, discusses a number of important ethics issues, including:
1) What to do when your client asks you to besmirch the competition
2) How to effectively and ethically build trust
3) What to do when employees, clients and partners break your trust
In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”.
Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA’s Board of Ethics and Professional Standards discuss them and more.
Ed Harrison, the managing director of Inkhouse in Boston discusses several ethics issues including:
1) Ethical failures with data
2) Why we need to tell the hard truths
3) The important difference between being nice and being kind
4) An interactive discussion on AI tools and training
Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including:
1) How do we ethically ask questions in research?
2) What to absolutely never, ever do when conducting research for a PR campaign
3) Ethical challenges with AI in PR
Another week, another round of ethics issues including articles that touch on AI risks, AI biases, and bird ethics.
Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including:
1) What to do when you think you received an unlawful order
2) One key thing many PR pros are forgetting to do
3) How far do you need to dig before deciding something is true
There sure are a bunch of ethics issues to discuss this week. From the sabotaging of others work to the unethical targeting of children and fake images, propaganda and spokespeople, there were some fascinating stories this week
Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including:
1) Why corporations need to be careful they aren’t the ones spreading misinformation
2) Ethics of data analysis
3) Why PR pros need to change their definition of media
This week in PR Ethics the issues ran the gamut from undisclosed promotions to agencies deciding with whom they should work and the importance of PR Codes of Ethics