Ethics, Sexism, Racism and Research: Angela Sinickas

Angela Sinickas the CEO of Sinickas Communications, discusses a number of key issues, including:
• What to do ethically when you realize you work at a company rife with sexism and racism
• Ethical missteps in the PR proposal process
• How ethics mistakes can haunt you for years (and how to overcome them)
• How to ethically deal with people with an agenda

How to Save Your Soul as a Public Relations Professional in an Unethical Company: Joe Trahan

Dr. Joe Trahan, a 30+ year PR pro, retired Lt. Col and media trainer for more than 3,000 people a year, shares his ethics insights in a captivating interview. He discusses:
• How to save your soul when you are in an unethical company
• How fake news is eroding public trust
• Why public relations professionals and PRSA need to be stronger advocates for our profession
• The importance of standing up for what you believe in even in the face of unspeakable threats of violence

Ethics, Communications and Technology – Avoiding Techlash: Brandi Boatner

Brandi Boatner, the Social and Influencer Communications Lead global markets for IBM addresses a number of communications ethics issues including:
• How can public relations professionals prepare for techlash?
• What questions should PR pros ask to help avoid unconscious bias in campaigns and AI?
• How can social pros best run an ethical influencer campaign?
• Generational challenges with fake news

It’s Time to Stop PR’s Addiction to Fake Newswire Metrics: Adam Ritchie

Adam Ritchie, the principal of Adam Ritchie Brand Directions, discusses a number of controversial ethical issues, including why it’s time to stop PR’s addiction to fake newswire metrics.
Other topics include:
• A lighting round of four ethical dilemmas he faced
• The insidious practice of double billing
• How Amazon is hurting public relations measurement

PR, Ethics and Artificial Intelligence: Chris Penn

Chris Penn, the co-founder and chief data scientist for Trust Insights, is one of the most insightful communications professionals I know.
In this interview, he discusses:
• What to do when your personal ethics conflict with your company’s ethics
• Ethical issues PR people will face with artificial intelligence (AI)
• What questions communications pros should ask their data scientists
• The scary thing about FaceApp people have overlooked

Ethics and PR Measurement: A Conversation with Katie Paine

Katie Paine, the CEO of Paine Publishing and a Measurement Queen, discusses a number of ethical issues around public relations measurement and analytics, including:
• How to respond to pressure to fudge numbers
• How public relations success is creating new challenges
• Ethical issues with Automated AI measurement
• Questions every PR pro should ask measurement vendors

Ethical Issues with Celebrity Foundations and People Plagiarizing Your Mother’s Obituary – Bonnie Upright

Joining me on this week’s episode is Bonnie Upright, the vice president of corporate communications for Coldwell Banker Vanguard. She is a former agency owner who has done outstanding work with celebrity foundations.

Bonnie discusses a number of key ethics issues including:

– Grappling with difficult ethical issues early in your career
– Ethical issues and best practices for managing celebrity and athlete foundations
– The story behind her mother’s viral obituary and how it has been plagiarized more than a dozen times