This week on EthicalVoices, Damaryan Benton, the founder of The PR Habitat, Co-Chair of the Queer Frontier Collective, and an account executive for Anomaly, discusses:
1) Why you shouldn’t confuse access with alignment
2) How early-career professionals can effectively challenge tone-deaf campaigns
3) Why authentic storytelling—not social metrics—must guide the use of AI in communications
4) Where young communicators can find a group built for them
This week on Ethical Voices Bill Keeler, senior director of PR and communications with Semperis a leader in AI powered identity security, and cyber resilience, discusses:
1) Why “vaporware” claims are the fastest way to lose credibility in cyber PR
2) The ethics issues involved in ransomware attacks
3) The issues CISOs face – and how it is coming to the big screen
4) The power of transparency
Joining me on this week’s episode of Ethical Voices is Mike Farber, the co-founder of GreenStory. He discusses a number of important ethics issues, including:
1) Why the most important ethics decision happens before you hire a person or client
2) Why “It’s legal” is one of the most dangerous phrases in communications
3) Why comms leaders must reclaim the truth
This week on Ethical Voices, Kristin Amico, a writer, editor, content strategist, and the most traveled person I know discusses a number of important ethics issues, including:
1) Why most ethics failures don’t start with scandals
2) What the “Wild West” of AI really looks like inside organizations under pressure to perform
3) How fear, job insecurity, and “do more with less” environments quietly undermine ethical decision-making
4) Why mentorship is the most effective ethics safeguard for junior staff
This week on EthicalVoices, Amie Hoffner, Vice President of Corporate Communications at American Dairy Queen Corporation, shares why communicators need the same protections as lawyers — and how to stay ethical when the lines between PR, marketing, and media blur. She discusses:
1) Why communicators should have the same legal protections as lawyers
2) How to avoid “on background” disasters
3) Why trusting your gut isn’t enough
4) How to counsel executives in media interviews
5) Why crisis simulations should include an ethical dilemma
Dick Martin, the retired Chief Communication Officer for AT&T and Chairman of the Board of the PR Museum, discusses a number of important ethics issues, including:
1) How a single racist cartoon exposed deeper organizational issues and sparked meaningful change
2) Why telling the truth in PR isn’t always easy
3) Why strong ethics requires more than good intentions
4) Why you should be careful about getting too clever
Fabiana Meléndez Ruiz, a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative, discusses a number of important ethics issues including:
1) How to counsel effectively when your client has a culturally insensitive idea
2) How you can help organizations go beyond their biases
3) Unexpected ways PR pros fail ethically with the media
4) The most overlooked part of a PR person’s job
Bill Swanger, APR, Fellow PRSA, the founder of William Swanger Communications, shares a number of important ethical issues, including:
1) Why it is important to ethically address financial mistakes and clarify misunderstandings
2) Ethically navigating paid and unpaid content
Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis’s first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do.
In this interview she discusses a number of important ethics issues, including:
1) The importance of the really small things
2) The ethics framework being taught to future Navy officers – and how everyone can apply it
3) How to understand and avoid biases
4) Never forget you are a role model
This week on Ethical Voices, Missy Hurley, the co-founder and CEO of B2 Communications, discusses a number of important ethics issues:
1) What to do when advocacy groups change your words to spread misinformation
2) How to deal with biased reporters
3) When ethically to disclose you used AI