Mark McClennan, APR, Fellow PRSA

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Mark W. McClennan, APR, Fellow PRSA, is the general manager of C+C's Boston office. C+C is a communications agency all about the good and purpose-driven brands. He has more than 20 years of tech and fintech agency experience, served as the 2016 National Chair of PRSA, drove the creation of the PRSA Ethics App and is the host of EthicalVoices.com

Public Relations Ethics, Loyalty and Serving the Public Interest in a Multicultural World – Ana Toro

By Mark McClennan, APR, Fellow PRSA • April 22, 2019 • 0 Comments

Ana Toro, APR discuss ethics, public relations and serving the public interest with Ethical Voices

Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:
• What you should do when a subcontractor is acting unethically
• What happens when fake news becomes the real news
• PR ethics and the constant race for relevance
• What more do we need to do with diversity and inclusion?
• The importance of the PRSA Code of Ethics

How the Most Ethical Companies Leverage The Power of Trust, Transparency, Ethics and Values in Communications and Public Relations: David Herrick

By Mark McClennan, APR, Fellow PRSA • April 15, 2019 • 3 Comments

David Herrick, the managing principal of EthicOne, discusses how the most ethical companies leverage the power of trust, transparency, ethics and values in communications and public relations. Specifically he addresses:
• What are the communication best practices in the world’s most ethical companies?
• The most significant PR ethics challenge on the horizon
• How to avoid ethical greenwashing
• How to determine which societal issues on which to engage

The Intersection of Creativity, Ethics and Legality in Public Relations: Michael Lasky

By Mark McClennan, APR, Fellow PRSA • April 8, 2019 • 2 Comments

Michael Lasky discusses the intersection of creativity, ethics and legality in public relations with Ethical Voices

Michael Lasky, the co-chair of the litigation practice group of Davis and Gilbert, shares great insight on a number of topics including:
• The ethics of talent migration
• The intersection of creativity, ethics and legality

What Are College Students Asking About Public Relations Ethics? Deb Silverman, APR, Fellow PRSA

By Mark McClennan, APR, Fellow PRSA • April 1, 2019 • 0 Comments

Deb Silverman discusses what ethics issues engage PR students the most with Ethical Voices

Dr. Deb Silverman, APR, Fellow PRSA, the chair and associate professor of communication at SUNY Buffalo State shares her her insights into the top PR ethics questions and challenges facing students and young professionals.

She highlights:

– The most common PR ethics questions from college students
– What unethical activities to businesses ask interns to do for them
– What ethics exercises engage the students the most
– Where the industry is failing with ethics training

The PR Ethics of SMARTER Measurement, ROI and AVEs: Johna Burke, AMEC

By Mark McClennan, APR, Fellow PRSA • March 25, 2019 • 3 Comments

Johna Burke, AMEC discusses the ethics of PR measurement with Ethical Voices

In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:
• The ethics of AVE
• How PR agencies are using ROI Incorrectly
• The importance of a SMARTER measurement framework
• Where PR pros can get ethical measurement frameworks

What Are the Top Ethics Challenges, Skills and Deficiencies Facing Public Relations Professionals? Marlene Neill, PhD, APR

By Mark McClennan, APR, Fellow PRSA • March 18, 2019 • 3 Comments

Marlene Neill, PhD, APR, assistant professor at Baylor University and a top PR and ethics researcher discusses:
• What are the top ethics issues facing public relations professionals
• What are the top ethics KSAs for public relations professionals
• What ethics skills are PR professionals lacking
• How PR professionals can help

Key Takeaways from the Ethisphere Global Ethics Conference

By Mark McClennan, APR, Fellow PRSA • March 15, 2019 • 0 Comments

This year’s Global Ethics Summit by Ethisphere was an outstanding conference. A panel of CEOs addressed how to build an ethical culture. Panels addressed harassment, #metoo and how to tackle hot-button issues.

Special Report from the Global Ethics Summit: How Communications Fuels the Ethics Agenda

By Mark McClennan, APR, Fellow PRSA • March 13, 2019 • 1 Comment

Special Report from Ethisphere’s Global Ethics Summit: How Communications Fuels the Ethics Agenda

What do the World’s Most Ethical Companies Have in Common: Ethisphere’s Erica Salmon Byrne Answers that Question

By Mark McClennan, APR, Fellow PRSA • March 11, 2019 • 4 Comments

Erica Salmon Byrne of Ethisphere discusses PR and ethics with EthicalVoices

Erica Salmon Byrne, executive director of the Business Ethics Leadership Alliance, for Ethisphere, sheds insight on a number of key ethics issues for business and public relations. Specifically she addresses:
• Common characteristics of the World’s Most Ethical Companies
• Best practices in ethics training
• How to be an effective ethics counselor
• Ethics challenges we will face today and tomorrow

How One Innocent Question Can Cause A Huge Ethical Challenge – Kirk Hazlett, APR, Fellow PRSA

By Mark McClennan, APR, Fellow PRSA • March 4, 2019 • 4 Comments

Kirk Hazlett discusses how one innocent question can create an ethical dilemma

Joining me on this week’s Ethical Voices episode is Kirk Hazlett, APR, Fellow PRSA, an adjunct professor of communication at the University of Tampa and a PR pro with 35 years of experience with the federal government and non-profits.
Kirk provides some great advice and anecdotes including:
• How an innocent question can cause a huge ethical challenge
• Why you need to question everything
• The best ethics advice he ever received