A Global Ethics Perspective: Taking Care of the Truth – José Manuel Velasco

José Manuel Velasco, the Past President of the Global Alliance for Public Relations and Communication Management discusses global ethics and taking care of the truth. Specifically, he addresses:

1) How to respond ethically when your company is caught making illegal payments
2) The most important PR job: Taking care of the truth
3) The importance of emphatic listening
4) How to ethically deal with emotions
5) What skills do PR pros need to be great advisors