José Manuel Velasco, the Past President of the Global Alliance for Public Relations and Communication Management discusses global ethics and taking care of the truth. Specifically, he addresses:
1) How to respond ethically when your company is caught making illegal payments
2) The most important PR job: Taking care of the truth
3) The importance of emphatic listening
4) How to ethically deal with emotions
5) What skills do PR pros need to be great advisors
Blake Lewis, the Principal and Founder of Three Box Strategic Communications. Discusses a number of key ethics topics, including:
• Ethical traps for Millennials and Gen Z
• The importance of discernment
• How to make ethics training a regular part of your culture
• How compromise can destroy who you are
Torod Neptune, the chief communications officer at Lenovo discusses a number of key global and technology ethics issues including:
• How to move companies from the organization they are today to the one they want to be
• Living brand values globally and locally
• Why addressing ethics issues with technology requires businesses to think at the top of the stream
Scott Monty, a neoclassical digital executive who led Ford’s digital and social media discusses:
• The perils of obfuscation
• The top ethics challenges facing communicators today
• How many tech companies are ethically challenged
• Ethics advice from the classics that is still relevant today
Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:
• What you should do when a subcontractor is acting unethically
• What happens when fake news becomes the real news
• PR ethics and the constant race for relevance
• What more do we need to do with diversity and inclusion?
• The importance of the PRSA Code of Ethics
In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:
• The ethics of AVE
• How PR agencies are using ROI Incorrectly
• The importance of a SMARTER measurement framework
• Where PR pros can get ethical measurement frameworks