Michael Smart, a leading media relations trainer and coach discusses ethical pitfalls PR pros may face in media relations and shares practical advice on how to avoid them, including:
• Why you should always choose ethics over revenue
• Ethical challenges in media relations
• Why every PR pro needs a freedom fund
Cheryl Procter-Rogers, APR, Fellow PRSA, a PR and business strategist discusses:
• What to do when you are asked to spread bad information about a competitor
• Tips for creating an ethical decision framework
• How NASCAR helped her fight confirmation bias
Beth Monaghan, co-founder and CEO of Inkhouse discusses a number of key PR ethics challenges, including:
– What to do when your client asks you to leak confidential documents
– How to ethically handle high-performing, toxic employees
– Steps every agency and business can take to help drive panel diversity
Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:
• What you should do when a subcontractor is acting unethically
• What happens when fake news becomes the real news
• PR ethics and the constant race for relevance
• What more do we need to do with diversity and inclusion?
• The importance of the PRSA Code of Ethics
David Herrick, the managing principal of EthicOne, discusses how the most ethical companies leverage the power of trust, transparency, ethics and values in communications and public relations. Specifically he addresses:
• What are the communication best practices in the world’s most ethical companies?
• The most significant PR ethics challenge on the horizon
• How to avoid ethical greenwashing
• How to determine which societal issues on which to engage
Michael Lasky, the co-chair of the litigation practice group of Davis and Gilbert, shares great insight on a number of topics including:
• The ethics of talent migration
• The intersection of creativity, ethics and legality
Dr. Deb Silverman, APR, Fellow PRSA, the chair and associate professor of communication at SUNY Buffalo State shares her her insights into the top PR ethics questions and challenges facing students and young professionals.
She highlights:
– The most common PR ethics questions from college students
– What unethical activities to businesses ask interns to do for them
– What ethics exercises engage the students the most
– Where the industry is failing with ethics training
This year’s Global Ethics Summit by Ethisphere was an outstanding conference. A panel of CEOs addressed how to build an ethical culture. Panels addressed harassment, #metoo and how to tackle hot-button issues.
Special Report from Ethisphere’s Global Ethics Summit: How Communications Fuels the Ethics Agenda
Erica Salmon Byrne, executive director of the Business Ethics Leadership Alliance, for Ethisphere, sheds insight on a number of key ethics issues for business and public relations. Specifically she addresses:
• Common characteristics of the World’s Most Ethical Companies
• Best practices in ethics training
• How to be an effective ethics counselor
• Ethics challenges we will face today and tomorrow