Perry Headrick, the founder of Crackle PR, discusses a number of important ethical issues including:
1)What should you do when you don’t believe in your client?
2) Why we need to fight sensationalism
3) The need for greater diversity in public relations
Adam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including:
1) When to ethically pass on a media opportunity
2) Why you need to think of the long game when it comes to data
3) How to decide if you have enough data for an accurate pitch
4) The ethics of data collection
Sabrina Ram, the founder and president of Blu Lotus discusses:
1) What to do when your boss asks you to do something uncomfortable
2) Why we need to stop putting profit over ethics
3) The need for accountability
4) Just because you are good at something doesn’t mean you have to do it
Craig Sender, the senior director of public and analyst relations at the Copyright Clearance Center and an adjunct professor at Boston University, discusses:
1) What do you do when your client pulls a bait and switch?
2) The three most powerful words when pushing back on inappropriate requests
3) Why we still need timeouts
Welcome to Ethical Voices in 2021. A New year, but the same great content. Since one of the most common New Year’s resolutions is to lose weight and improve wellness, I could think of no better guest to kick off the year than Mark Mohammadpour, the founder of the Chasing the Sun Health Coaching for communicators and marketers. I’ve enjoyed reading his insights in the Public Relations Society of America’s Strategies & Tactics, and that’s what caused me to reach out to invite him to be a guest.
Mark discusses a number of important issues, including:
1) What do you do when your work does not align with your personal values?
2) How PR executives can convince brands to take a stand
3) What are agencies missing when it comes to recruiting and retaining talent?
4) Why you need a personal wellness crisis plan
I realize that not everyone has time every week to read the blog, so I wanted to recap the five most popular ethics blog posts of 2020 and the five most popular ethics podcasts of 2020. Surprisingly, there was no overlap this year.
Ken Hunter, the President and Chief Strategist at The PowerStation and a part-time lecturer at Rutgers University. He discusses a number of important issues, including
1) What to do ethically when your company is accused of making people sick
2) How to make ethical issues seem less like personal attacks
3) What to do when your boss makes unethical promises
4) Dealing with media bias
Kelly Davis, the Public Relations Sequence Head at the University of South Carolina, discusses a number of important issues, including:
1) How to avoid landmines and understand the fine lines in public affairs and lobbying
2) How can nonprofits ethically get their message out when faced with well-funded opponents?
3) Ethical issues with data, media and society
4) How to make sure you are sharing accurate information
Following are 100 ethics issues the students and I identified and discussed. These stories were ripped from the headlines. If you missed them, they are worth another review. They make great reading and great discussion over Zoom
Joining me on this week’s episode is Ron Culp, the director of the Public Relations and Advertising Masters Program at DePaul University.
Ron discusses a number of important topics, including:
1) What to do when asked to make absurd and misleading claims
2) Why PR professions need the industry to have their back
3) Where companies make mistakes in countering disinformation internally
4) How to make your company attractive to potential employees