This Week in PR Ethics (5/18/23): Taking on Climate Lies

Earlier this week, I had the pleasure of attending a Symposium at Boston University about “Taking on Climate Lies – Climate Disinformation Initiative.” 

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. The studies showed how social media and news media are spreading climate misinformation.

How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Erica Salmon Byrne, CEO of Ethisphere discusses:

1) How does a company become one of the World’s Most Ethical Companies?

2) What are the top ethics issues facing companies?

3) How can businesses create a more ethical environment?

4) What questions should businesses ask about ethics and AI?

5) Proof that being ethical is good business

We Must Confront the Uncomfortable Truths – Roger Bolton

Roger Bolton, the president of Page, discusses a number of important ethics issues, including:

1) What to do when a reporter is writing a story that you know will quickly become inaccurate
2) Why we need to confront the uncomfortable truths
3) The ethical use of technology and AI
4) Understanding the Page Principles