This Week in PR Ethics (09/08/22) – What ethical failures are customers least likely to accept? Also Fur Trapping and Ethics Swag

Once again, I didn’t have to look far for ethics stories this week. I strongly encourage everyone to read the HBR study on what ethical failures customers are least likely to accept.  There are also videos and Webinars from PRSA and PRCA and a link to some great ethics swag.

Ethical Issues with Coalitions and Front Groups – Greg Bailey

Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communication. He discusses a number of important public relations ethics issues including:

1) What to do when a client asks you to hide their identity as part of a coalition

2) Why we need top to turn the mirror on ourselves

3) The growing challenge of malformation

4) How to make sure your employees understand how you value ethics

The ethical challenges of weaponized communication – Elizabeth Edwards

Elizabeth Edwards, the founder of Volume PR and the Engagement Science Lab, discusses a number of important issues, including:

1) The ethical challenges of weaponized communication

2) Avoiding thought-terminating cliches

3) What is the one tool or word, PR pros should retire

4) Why we need to think of meaning, not just tactics