Ethical Voices

Identifying an Ethics Problem is not Enough – Neil Foote

Neil Foote, the CEO of Foote Communications, and the President of the National Black Public Relations Society, discusses a number of important ethics issues, including:

1) Why identifying an ethics problem is not enough

2) The power of truth, without embellishment, to drive ethical action

3) How to fight misinformation and disinformation

4) Why celebrating success is not enough to drive diversity

Four Common Reasons for Ethical Failures: Keith Green

Keith Green, assistant professor at Montclair State and former vice president of B2B communications and partnerships at Guinness World Records, discusses:

1) DEFG: Four common reasons for ethical failures

2) The challenge of living in the world of now

3) Ethics issues he has observed in sports public relations

What Ethics Lessons Can You Learn from 50 Cases of Beer, Football and Food? – Jay Baer

Bestselling marketing and CX author, and inspirational speaker Jay Baer discusses the ethics lessons you can learn from beer, football and food.

Specifically:

1) How to ethically work for competing companies

2) The rampant issue of IP Theft

3) Restaurants’ ethical dilemma: COVID disclosure

What do ethical PR professionals do when they are faced with conflicting loyalties? Todd Van Hoosear

Todd Van Hoosear, the Chief Engagement Officer for Business Breakthrough Network and a visiting instructor at Boston University, discusses a number of important ethics topics, including:

1) What do ethical PR professionals do when they are faced with conflicting loyalties?

2) The ethics challenges of a post-truth era

3) The need for action to change the perception of PR

Why You Should Act Quickly and Decisively on Even Small Ethics Concerns – Mark Cautela

Mark Cautela, the Head of Communications for Harvard Business School, discusses a number of important ethics topics including:

1) Why you need to act quickly and decisively on even small ethics concerns

2) When company and team before self is not ethically appropriate

3) What to do when your boss asks you to fudge numbers on an award