This Week in RPR Ethics (9/28/23) – Ozempic, Codes of Ethics and A Right to PR Counsel?

This week in PR Ethics the issues ran the gamut from undisclosed promotions to agencies deciding with whom they should work and the importance of PR Codes of Ethics:

  • The undisclosed promotions of Ozempic – Ozempic is everywhere – but this blogger highlights how some of the promotions are not disclosing conflicts of interest and paid relationships. If money is involved, or knowing you are sponsored could impact someone’s trust of your recommendation – disclose, disclose, disclose!
  • The importance of Codes of Ethics – PRSA’s 2023 National Chair, Michelle Egan highlights the importance of codes of ethics in this PR News article. One data point I hadn’t seen before – nearly 40% of Gen Z and Millennials have rejected work assignments due to ethics concerns.
  • Does everyone have the right to PR counsel? In my opinion the answer is yes, *and* it doesn’t have to be you. PR Week has two great examples of this – with one of Russel Brand’s agencies walking away, and three agencies joining the Creatives for Climate
  • The ethics of AI Bossware – I enjoyed this article. It discusses both how much can employers monitor what employees are doing – as well as how some AI-powered efficiency monitoring tools may be making employees less productive.
Mark McClennan, APR, Fellow PRSA
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Mark W. McClennan, APR, Fellow PRSA, is the general manager of C+C's Boston office. C+C is a communications agency all about the good and purpose-driven brands. He has more than 20 years of tech and fintech agency experience, served as the 2016 National Chair of PRSA, drove the creation of the PRSA Ethics App and is the host of


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