EthicalVoices

Category: Enhancing the Profession

Total 33 Posts

Ethics, 9/11, Influencers and Agency Finances – Martin Waxman

I first met Martin more than a decade ago through PRSA’s Counselors Academy. He is one of the most genuine and thoughtful PR professionals and has turned his focus to helping educate others. He is one of the weekly hosts of the Inside PR podcast and was kind enough to agree to an Ethical Voices interview.

In this week’s Ethical Voices interview, Martin discusses:

How he and P&G responded to a campaign that happened during 9/11
What agencies should consider when writing off expenses during a crisis
Third-party influencers and disclosure
The best ethics advice he ever received

Ethics, Anthrax and Changing Consumer Behavior – Judy DeRango Wicks

Judy DeRango Wicks, APR, Fellow PRSA, and I had the pleasure of working together for more than a decade while I led the Schwartz Communications’ Fiserv team. Together, we changed the way of millions of Americans bank and pay bills, moving from writing and mailing checks to paying bills online.

In this Ethical Voices interview, Judy discusses:

The ethics of determining if you should respond to a false, but tempting, claim
Ethics concerns in research and data
Instilling ethical decision-making across the corporate communications team
The best ethics advice she received

Blowing the Whistle on Unethical Practices – Paula Pedene, APR, Fellow PRSA

Paula Pedene is an ethics inspiration to me. She is a service-disabled veteran, was a public affairs officer in the Navy and works at the VA. She was PRSA’s PR professional of the year in 2015. She is a guidepost against which many PR professionals should measure their ethical standards and took at stand against unethical practices as a whistleblower.

This Ethical Voices interview will look at:

What to do if you are put in the position to be a whistleblower
How to protect yourself
The best ethics advice Paula received
Future ethical challenges facing the profession